Elevate your communications with a custom email marketing program.
Email marketing is proven to create new revenue opportunities and nurture long-term customer relationships. But effective email programs take a lot of work — and what works for one business may not be what works for yours.
Our email marketing experts take you through a full discovery process and then deliver a program with the exact level of management you need. From building campaigns to testing, tracking and delivering in-depth performance insights, we help you engage customers and increase revenue.
Our Full-Service Approach to Email Marketing
Creating responsive email templates with content, subject lines and images
Automating transactional, triggered and promotional email sends
Regularly monitoring and improving deliverability to maximize ROI
Optimizing email campaign performance with quarterly evaluations
Delivering detailed weekly and monthly campaign progress reports
Why cleverbridge Email Marketing?
- Fully integrate your email program with our subscription billing platform for more effective marketing based on customer data and behavior
- Leverage our email marketing experts to build, deploy, optimize and analyze campaigns
- Monitor and analyze customer engagement across various touchpoints
- Identify and engage with your most active subscribers
- Convert free trial or freemium users with drip campaigns
- Build customer-specific links and dynamically insert them into emails
- Remove customers from your email flow when they purchase, renew or take another action
- Generate more recurring revenue with automated subscription renewal processes
- Remarket to customers who have already purchased
Our client, a leading virtualization company, achieved ROI of 1000% after adding an automated trial campaign to their email program.
Our Email Marketing Capabilities
Data-Driven Email CampaignsOur platform and email programs are seamlessly integrated so you can use customer data to drive triggered campaigns.
Custom HTML Email TemplatesUsing your brand standards, we design responsive HTML templates that render accurately across email clients and devices.
Email Content & MessagingWe consistently deliver subject lines, headlines, body copy and calls-to-action that are both engaging and effective.
Strategic Campaign SchedulingWe ensure that the right email arrives at exactly the right time — whether it's transactional, triggered or promotional.
Reporting & AnalyticsMonthly progress reports and quarterly business reviews for important KPIs provide visibility into program performance.
List & Subscriber ManagementWe stick to global standards for list attrition and permission, insulating you from fines, blacklisting and damage to your brand.
Detailed Revenue & Parameter TrackingWe track all customer interactions (opens, click through, opt out, bounces, etc.) and strictly monitor deliverability with ReturnPath.
Campaign OptimizationWe maintain and update your email platform and activity on your behalf, providing quarterly optimization strategies.
Flexible Integration with Open Source APIsTo achieve full integration, we set up and monitors relevant APIs (including SOAP, HTTP, REST and FTP).
Consultation from Email Marketing ExpertsOur team is available to answer general inquiries, share best practices, troubleshoot platform issues and provide training.
With a custom subscription renewal campaign from cleverbridge, a leading anti-malware company increased their overall revenue by 40%.
Campaigns for Every Touchpoint
When your email program is integrated with our subscription billing platform, you take email marketing automation to the next level. Leveraging real-time customer data, we issue personalized, targeted email communications that earn and retain customers — including (but not limited to):
- Subscription renewals
- Billing notifications
- Payment delinquencies
- Re-engagement and winback emails
- Free trial offers
- Seasonal promotions
- Cross-sells and upsells
- Abandoned shopping cart reminders
- Product announcements
- Reviews and customer feedback
- Welcome emails