Agile monetization expert Jim Gearhart joins us in this Q&A to share his thoughts about what B2B technology companies should think about when enabling sales automation and customer self-service versus directing...
Kyle Poyar, VP of Growth at OpenView and expert in product-led growth (PLG), joins us in this Q&A to share his views about this powerful approach to consumerizing the B2B...
SaaStr Annual 2018 is upon us! The SaaS community’s event of the year is packed with dozens of talks and workshops – but which ones are truly essential? Here’s my rundown...
Is your business success based on subscriptions? Then you need to read our complimentary guide to subscription key performance indicators (KPIs), “Mapping & Measuring the Subscriber Journey.” When you truly understand...
Three years into Adobe and Microsoft’s shift to cloud products and subscription billing, I’m sure it’s been discussed how a similar move to subscriptions could benefit your organization. Whether you’ve implemented a subscription...
David Walsh, Marketing Director at Intuit, offers a two part look into what software vendors need to do in order to fully capitalize on the subscription customer lifecycle. Part one focuses...
At the most recent cleverbridge Networking Event in Edinburgh, Peter Sheldon, a Vice President and Principal Analyst from Forrester Research, gave the keynote address and provided an overview of the...
According to a recent Forrester report, SaaS revenues are growing “two to three times faster than the overall software market,” and those revenues typically come in the form of a...
Many exciting thing happened this month in the digital ecommerce world. First, Adobe users were shocked to learn that Creative Suite 6 was the last version of Adobe’s perpetual licenses. Then...
The cloud fundamentally changed the way that independent software vendors (ISVs) market and sell their products by emphasizing cost-effectiveness and ease of scalability. It also changed the way IT departments buy...
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