Require Customers to Create an Account – If You Want Conversion Rates to Drop

There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast...

There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast majority of transactions involve either...

Make Your Submit Button Hard to Miss

As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization...

As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization of all aspects of the...

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