The B2B Buyer Disconnect
Founder & CEO of TrustRadius Vinay Bhagat joins us in this Q&A to share his thoughts and research on the radical disconnect between B2B buyers and the organizations that are...
Posts tagged with "B2B"
Diversity & Inclusion in the Tech Industry
Israel Greene, founder and owner of Greene Consulting Group (GCG), a boutique consulting firm focused on diversity, equity and inclusion strategy and leadership development, joins us in this Q&A to...
Talking B2B – Liberate Sales Reps and Customers with B2B Sales Automation
Agile monetization expert Jim Gearhart joins us in this Q&A to share his thoughts about what B2B technology companies should think about when enabling sales automation and customer self-service versus directing...
Talking B2B – Product-Led Growth in B2B
Kyle Poyar, VP of Growth at OpenView and expert in product-led growth (PLG), joins us in this Q&A to share his views about this powerful approach to consumerizing the B2B...
Talking B2B – Using Ecommerce for B2B Offer Experimentation and Innovation
Mike Schramm, BlueJeans Vice President & GM eCommerce, joins us in this Q&A to share how B2B marketers can use ecommerce as a vehicle for rapid experimentation and innovation, in addition to...
Subscriptions in the News — Tech In Chicago [Podcast]
We always like to keep a look out for new resources that help entrepreneurs succeed in business. Oftentimes that means digging into a business concept, analyzing the state of the...
March Ecommerce Digest
March is out like a lion, and it’s time for our monthly Ecommerce Digest. This month, we wrote about removing your business blindfold with event tracking analytics. We produced this...
Ecommerce Eye Candy — Mapping the B2B Buyer Journey [Infographic]
Just as the age of customer experience has arrived for B2C sales, so too must B2B marketers be concerned with understanding and delighting their customers. An important method for doing this...
Ecommerce Eye Candy — Give ‘Em What They Want: Data-Inspired Content [Infographic]
Whether your customers value your content or just dismiss it as “advertorial” marketing material is determined by one question: Are you producing data-inspired content? In today’s multimedia world, every marketer can be a storyteller. But...
July Ecommerce Digest
We hope our readers, even those in the Southern Hemisphere, have enjoyed a nice warm July. We’ve been keeping things hot on the blog with a variety of ecommerce content...