cleverbridge key account manager Mike Batko authored the most recent Building Keystones blog post about localizing the e-commerce shopping experience. In, “Using Visitor Data to Create A Comfortable International Shopping Experience,” Mike encourages readers to analyze visitor information to enhance the international online shopping experience. Read an excerpt of the blog post below:
It is important to present product offerings in your customers’ native languages. Looking at traffic by territory may only give you part of the picture, so another important metric to consider is browser language. Users in territories like Canada, may primarily speak one of two languages (French and English) and it’s important to know who is looking at your site.
Once you know what language your customers speak, ask yourself the question, “Have I localized for my top visited languages and if so, have I used local translators?”