Funds advised by EMH Partners acquire 65% stake in cleverbridge AG

Acquisition of a majority shareholding in a global subscription billing and management platform

COLOGNE/CHICAGO/MUNICH (April 19, 2021) – Funds advised by EMH Partners, based in Munich, have agreed to acquire 65% of the shares of cleverbridge AG. EMH and cleverbridge have agreed that EMH will acquire the majority shareholding in cleverbridge AG alongside the management team and founders.

cleverbridge was founded in 2005 and is a leading, fast-growing global provider of subscription billing and management services focused on digital goods, primarily software. With headquarters in Cologne, Germany and Chicago, USA, and offices in Tokyo, and Taipei, cleverbridge enables its clients to grow effortlessly on a global scale, serving more than 190 countries.

“EMH Partners is the perfect partner for us as we accelerate our growth trajectory,” says Craig Vodnik, CEO and Co-Founder of cleverbridge. “EMH Partners has validated their entrepreneurial credentials of supporting founder-led organizations entering their next stage of growth by providing added value to our existing plans. It’s been such a refreshing experience to talk with fellow operators and see such an aligned vision for the future of client-centric solutions. EMH’s investment positions us well to improve our cloud-based platform, play an even more active part in our industry’s consolidation, and deliver more value for our marquee list of enterprise clients.”

cleverbridge processed transactions with a volume of more than €650m in 2020, a significant increase compared to the prior year, while continuing its history of strong profitability. Recent large enterprise software client wins keep the company on its growth trajectory. With 300 employees supporting more than 30 languages and over 60 currencies, cleverbridge’s commerce-as-a-service offering drives clients’ operational excellence in payments, global tax and regulatory compliance, fraud prevention, chargeback and dispute management, and customer service. Further, the company supports its clients in the execution of their growth plans through data analytics and digital marketing, reseller management, and customer flow optimization.

“The subscription billing and management market fits perfectly into our investment strategy, our entrepreneurial beliefs and our scope of competences.” says Dominik Schwarz, Partner at EMH Partners. “The market promises strong growth as the volume of subscription and software-as-a-service solutions sold globally continues to increase. cleverbridge, with its excellent cloud-based technology platform and its seasoned management team and experts, is a leader both in providing operational excellence and growth support to its clients. We look forward to supporting the company and its clients during their next phase of expansion.”

Consummation of the transaction is subject to customary closing conditions. The parties involved have agreed to keep the terms of the investment confidential. The management team, with the full support of EMH, will remain focused on the ambitious opportunities ahead. cleverbridge is the latest investment of funds advised by EMH Partners, previous investments include: Brainlab, a global leader of software-driven medical technology, Native Instruments, a global digital music creation software and hardware provider, and Occhio, a German manufacturer of high-quality lighting.

About cleverbridge
cleverbridge provides global billing solutions for digital goods, online services and SaaS companies in B2C and B2B markets. Its cloud-based platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. With cleverbridge, clients can acquire more customers, improve retention, and grow revenue in international markets. For more information on cleverbridge, please visit www.cleverbridge.com.

About EMH Partners
EMH Partners is an owner-led investment firm by entrepreneurs for entrepreneurs. As a next-generation private equity company and one of the leading investors in the DACH region, EMH Partners supports the growth of Mittelstand companies with capital, digitisation and expansion expertise. EMH Partners invests in market-leading, owner-managed companies to accompany them in partnership during the next growth phase. Today, EMH Partners manages more than €1 billion of committed capital. For more information on EMH Partners, please visit www.emh.com.

Contacts:

cleverbridge AG
Stephanie Duesing
stephanie.duesing@cleverbridge.com
1.312.922.8693 x 3325

EMH Partners
Norbert Essing Kommunikation GmbH
Julian Hoffstädt
julian.hoffstaedt@essing-kommunikation.de
+49 5404 9708-0

2020 leverages cleverbridge to accelerate global expansion and transition to a SaaS business model

Partnership with cleverbridge provides robust foundations for 2020’s digital transformation strategy

CHICAGO (March 25, 2021) – cleverbridge, an online global billing solution for digital goods, online services and SaaS companies, has expanded its partnership with 2020. 2020 is the world’s leading provider of applications and enterprise solutions dedicated to interior design, space planning, and furniture manufacturing.

With hundreds of thousands of customers, 2020 relies on cleverbridge to provide the support, technology and expertise used as part of the transformation of its transactional business model.

Since launching with cleverbridge in 2016, 2020 has progressively digitized its operations and transitioned from a perpetual license business model to a SaaS business model. After years of successfully utilizing cleverbridge’s commerce solutions to enable online sales, 2020 looked to cleverbridge to help further accelerate the migration of its perpetual installed base to subscription licensing.

The expanded partnership is three-fold and includes implementing renewal automation processes, onboarding new products, and expanding into additional countries – three extremely powerful catalysts for growth and increased revenue.

“With our strategic initiative to accelerate our transition to a SaaS business model and our objectives to expand into new markets with new subscription products, we need a robust e-commerce solution provider with the expertise to manage subscriptions and automate renewal flows, while also providing full international coverage,” said 2020 Vice President of eBusiness, Marketing and Customer Success Ken Short. “We feel cleverbridge is the right partner to help us achieve our objectives.”

Renewal Automation
2020 will migrate maintenance and support renewals from a manual process to a completely automated subscription renewal process using the cleverbridge platform. This migration will enhance efficiency and provide an enriched self-service customer experience.

New Products & Global Expansion
Due to the success 2020 has already experienced with cleverbridge’s automation, retention and payment acceptance rates, the company will migrate additional subscription products to an auto renewal process this year and expand its e-commerce operations to new regions such as EMEA and Asia Pacific.

cleverbridge handles international payment processing, provides localized checkouts in multiple languages, and manages tax and compliance to make it easy for 2020 to share innovative products with customers across the globe.

“We have an incredibly collaborative relationship with 2020,” said cleverbridge Vice President of Global Accounts Kerry Dean. “Our team is thrilled to continue to help them navigate the complexities and challenges of global selling to expand their market share, build strong customer relationships, and grow recurring revenue.”

To learn more about cleverbridge’s ready-to-use platform built for B2B selling, visit cleverbridge.com/corporate/b2b-commerce.

About 2020
2020 helps professional designers, retailers and manufacturers in the interior design and furniture industries capture ideas, inspire innovation and streamline processes. By providing end-to-end solutions and the world’s largest collection of manufacturers’ catalogs, 2020 provides businesses with the software and content to be more efficient, integrated and productive. 2020 applications allow professional designers to create kitchens, bathrooms, closets and commercial offices which look as stunning on the screen as they do in reality. 2020 helps retailers to inspire the imagination of their customers and provide an on-line design and shopping experience for home projects. Our solutions for furniture and cabinet manufacturers deliver a complete manufacturing operations management capability to run their factories at maximum efficiency.

Founded in 1987 and headquartered in Laval, Quebec, 2020 employs over 900 people, has direct operations in nine countries, and supports customers in many more locations around the world through a network of value added resellers. For more information, visit www.2020spaces.com.

About cleverbridge
cleverbridge provides global billing solutions for digital goods, online services and SaaS companies in B2C and B2B markets. Its cloud-based platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. With cleverbridge, clients can acquire more customers, improve retention, and grow revenue in international markets.

 

Nitro extends ecommerce partnership with cleverbridge

Continuing a 12-year relationship, Nitro renews its partnership with cleverbridge to power the next generation of customer experience

CHICAGO (December 8, 2020) – cleverbridge, an online global billing solution for digital goods, online services and SaaS companies, has extended its relationship with Nitro, a global document productivity software company. Nitro brought in cleverbridge 12 years ago to manage and help grow its ecommerce business.

“Working side-by-side with the Nitro team for more than a decade has given cleverbridge the insight to serve as a true strategic partner, and to help Nitro seamlessly grow and adapt to the ever-changing ecommerce ecosystem,” said cleverbridge Director of Account Management Todd Garcia. “We are thrilled to keep helping the team drive their ecommerce success.”

Recently, cleverbridge conducted extensive, real-time multivariate testing with Nitro’s customer experience flows, which surpassed the competition due to innovative shopping cart solutions. Together, Nitro and cleverbridge tested user interface variables to pinpoint which maximize conversion rates and increase average order values. Nitro was then able to quickly execute what was proven to be the best possible customer experience.

The cleverbridge platform has the flexibility to adjust and fit the user experience to the ever-changing needs of customers and help digital goods, online services and SaaS companies effortlessly grow their customer base and revenue now and in the future. From in-app ordering to billing infrastructure and cart abandonment techniques, cleverbridge provides a seamless shopping experience for customers along with robust, transparent back-end tools and insight.

“cleverbridge is not just an ecommerce vendor, but one of our most valued partners,” said Nitro’s Director of eCommerce and Digital Strategy Sarah Ewing. “cleverbridge has helped us navigate our ecommerce strategy for the past 12 years with great success. Their passion, expertise and adaptability has helped us continue to grow our revenue.”

For more information about cleverbridge’s seamless shopping experience, visit cleverbridge.com.

About cleverbridge
cleverbridge provides global billing solutions for digital goods, online services and SaaS companies in B2C and B2B markets. Its cloud-based platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. With cleverbridge, clients can acquire more customers, improve retention, and grow revenue in international markets.

About Nitro:
Nitro is a global document productivity software company driving digital transformation in organizations around the world across multiple industries. The company’s core solution, the Nitro Productivity Suite, provides integrated PDF productivity, eSignature and business intelligence (BI) tools to customers through a horizontal, SaaS and desktop-based software suite. Nitro’s software solution is highly scalable, serving large multinational enterprises and government agencies, as well as small business and individual users. Nitro has over 2.2 million licenses sold, and over 11,000 Business Customers in 144 countries around the world, including global market leaders across multiple industries, over 68% of the Fortune 500, and three of the Fortune 10. Nitro is headquartered in San Francisco and has offices in Dublin, London, and Melbourne.

Lansweeper B2B subscription revenue thrives as cleverbridge partnership expands

cleverbridge manages the complex global payment and automated renewal processes that help Lansweeper grow subscription revenue from B2B customers.

CHICAGO (October 1, 2020) – cleverbridge, an online global billing solution for digital goods, online services and SaaS companies, has expanded its relationship with Lansweeper, a market-leading provider of ITAM2.0 (information technology asset management) solutions.

With cleverbridge as a trusted partner, Lansweeper can continue to grow subscription revenue. By utilizing cleverbridge’s “Quote-to-Cart” functionality, which integrates Salesforce with subscription commerce, the Lansweeper team can instantly generate and send personalized, pre-populated checkout pages for their customers to complete transactions. Lansweeper sales representatives now have more meaningful contact with leads because they are spending less time on administrative tasks.

According to Forrester Research, 40% of B2B purchases will be conducted via digital commerce channels by 2022. Forrester found that sales representatives using virtual selling technology spent 28% less time on data entry and 23% less time on other low-value, repetitive tasks.

The “Quote-to-Cart” integration between cleverbridge and Lansweeper’s Salesforce CRM platform simplifies the job of a sales representative. With one click in Salesforce, Lansweeper can configure a customized price quote and automatically send it to the customer to complete their purchase. Customers simply add their payment details and click to confirm. Representatives no longer need to create manual links, which increases efficiency and helps to prevent human error.

Today’s B2B buyers demand more self-service options. With cleverbridge, Lansweeper customers can directly purchase up to 5,000 assets from their website.

“With cleverbridge as our partner, our team can spend less time on paperwork and more time building relationships,” said Roel Decneut, CMO at Lansweeper. “Thanks to the integration, our CRM system is always up to date, allowing for a better and more dynamic understanding of our business.”

Lansweeper has relied on cleverbridge’s expertise and advanced digital commerce technology since 2009. In that time, Lansweeper has worked with cleverbridge to move from a perpetual license model to a successful subscription strategy that provides the technology and services their B2B customers need.

“Our global billing platform enables Lansweeper to exponentially grow subscription revenue during this challenging time,” said cleverbridge Vice President of Global Accounts Kerry Dean. “When in-person meetings are pretty much non-existent, Lansweeper can still provide an exceptional experience for its customers, enabling B2B business to grow and thrive.”

To learn more about cleverbridge’s ready-to-use platform built for B2B selling, visit cleverbridge.com/corporate/b2b-commerce.

About cleverbridge
cleverbridge provides global billing solutions for digital goods, online services and SaaS companies in B2C and B2B markets. Its cloud-based platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. With cleverbridge, clients can acquire more customers, improve retention, and grow revenue in international markets.

About Lansweeper
Lansweeper helps customers minimize risks and optimize their IT by providing actionable insight into their IT. Our IT Inventory platform enables over 25.000 organizations worldwide to know their IT at all times. We offer trustworthy, valuable, and accurate insights about the state of all users, devices, and software in their IT environment.

 

Amy Carabini featured in MarketingTech

Amy Carabini featured in MarketingTech

cleverbridge Director of Success Services Amy Carabini penned an article that was featured in Marketing Tech. Check out her expert advice in “Five reasons you need a cart abandonment campaign.” In the article, Amy discusses the benefits of cart abandonment campaigns and how they can be harnessed to drive higher conversion rates and sales revenue.

Five reasons you need a cart abandonment campaign

cleverbridge continues long-standing partnership with EVO Payments

After partnering with EVO Payments since 2005, cleverbridge will continue to work with the Cologne-based company for its cashless payment processing.

“EVO has proven to be very service-oriented and reliable in handling our global transactions,” said Managing Director of cleverbridge Financial Services GmbH Robin Blume. “However, the real benefit is the very close cooperation that has been established over the years.”

Partnering with EVO Payments allows cleverbridge to offer its clients a range of innovative, reliable and secure global payments.

“We are very pleased to extend our 15-year trusted partnership with cleverbridge,” said Manager of EVO Payments Germany Anna Bejaoui. “It is also a very motivating sign for us that we have the right understanding of service. We are working on this every day anew.”