Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others.
The Federal Trade Commission of the U.S. government helps businesses with a guide to CAN-SPAM compliance that is easy to understand and implement. One of the more important items listed in the guide is the distinction between commercial and transactional emails. This distinction helps you understand the primary purpose of the email you are sending. As we explained in last week’s post, Are You Compliant With Email Laws?, commercial emails are those that try to sell something for the recipient to buy, and transactional emails contain information about something the recipient already bought, like a receipt or confirmation page.
Transactional Email Optimization
This infographic from Easy-SMTP, a free, cloud-based SMTP server, supplements our understanding of how to optimize email sends with additional advice about shopping cart abandonment, receipts, shipping confirmations and product reviews.