Much of our business success depends on visitors coming from search engines like Google, Bing and Yahoo. However, we often relegate our search engine rankings to chance, hoping to rank well for branded keywords and assuming that treasured non-branded keywords, both long and short, take too much effort to compete for.
There is some truth to this: SEO, done properly, requires considerable time and effort. And with limited resources, SEO often takes a back seat to developing better products, closing lucrative sales and supporting customers. With this dilemma in mind, it’s important to know that there are ways to improve search rankings without sacrificing other priorities. One of these ways is off-page SEO.
On-page SEO involves activities like making sure your content has the right titles, tags and descriptions, URLs are structured properly, the page displays well for mobile users, etc. Off-page SEO relates to link building and getting authoritative sites to share your content.
This infographic from Shane Barker, an SEO consultant, explains the benefits of these off-page SEO activities, showing how they help establish brands and improve rankings. He explains that a lot of tactics that once worked in SEO are now penalized by Google. He then teaches the benefits of doing SEO properly, and shows which tactics lead to those benefits. Most importantly, Shane details how to execute off-page SEO by:
Ultimately, the way to build trust and rank higher is to create quality content that is shared by diverse and authoritative sites.