According to this infographic from Business Degree, mobile gaming generated $12 billion dollars in 2011 and is expected to double by 2016.
Games have the highest percentage of use out of any type of mobile app. From the bed to the bathroom to the bus, people play games everywhere.
Gamers are frequent users as well: over half of smartphone owners play games on their devices at least once a day and over half of mobile gamers play for an hour a day.
So, how are businesses leveraging this information? Surprisingly, they’re not making people pay for games, per se. Rather, companies are offering free games and driving revenue through in-game purchases and advertising.
Additionally, gaming is moving beyond the realm of games and into gamification. According to Gartner, “By 2014, more than 70 percent of Global 2000 organizations will have at least one “gamified” application.” Why? Because everyone loves playing games. Games can provide what industry experts call M3: motivation, momentum and meaning.
If you sell games, tell us how your business compares to the data in this infographic. Or, if you sell other kinds of software, tell us how you plan on gamifying your product.