Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed in today’s ever-changing global ecommerce market. The most important element in achieving this goal is your participation.
This week, we are celebrating Thanksgiving here in the U.S. — so we wanted to take this time to thank you for your support and involvement in Building Keystones. We realize that your comments and insight are the key to this blog’s success.
To commemorate this time of giving thanks, we’ve gathered a few of our favorite blog posts from the past few weeks that we think you’ll enjoy. We hope they spark your interest — we encourage you to take part in the conversation by posting any questions or comments you have.
Social commerce is a wave that is building in the online ocean. We can see the beginning effects of it now, which means it’s time for your company to evaluate your social commerce strategy is as part of your overall business strategy (of course).
Localization goes beyond translating text. When selling internationally, research the aesthetics and usability considerations of the targeted culture — and design accordingly.
It is important to establish your own customer conversion rate baseline. Start by defining the beginning and end points for your conversion rate calculations, then attempt to improve, rather than focusing on the actual number against the industry, which is in our opinion, is rather meaningless.
Decrease ecommerce friction and cart abandonment by setting prices in clean, round numbers in every local currency, and don’t forget to price your products appropriately for the market.
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