The Gartner Magic Quadrant for E-commerce helps software companies understand the different solutions available to fulfill their e-commerce needs. It identifies vendors of e-commerce platforms as leaders, challengers, visionaries or niche players. These designations are based on those companies’ “completeness of vision” and “ability to execute.”
The real issue here is the switch to subscriptions. Users can no longer make a one-time payment for new Adobe products. All new releases will be developed solely for the Creative Cloud, a subscription based product. In my mind this is a smart move. We know that subscriptions are all the rage. They create lasting relationships with customers and allow businesses a predictable, recurring revenue stream.
When high speed Internet became readily available and affordable for consumers at home, many people predicted that it would lead to the end of packaged software...
When high speed Internet became readily available and affordable for consumers at home, many people predicted that it would lead to the end of packaged software sold in retail stores. Similarly, with the advent of SaaS, some analysts see the demise of on-premise software looming on the horizon.
31 percent of companies are already moderate to heavy users of SaaS software and 68 percent of larger companies have already begun adopting SaaS software solutions.
The most essential concept gleaned from the book is that in order for SaaS providers to succeed in the market, they must capitalize on the social nature of today's Internet experience. Success is earned by building social elements in the features of a SaaS product and by utilizing social tactics in marketing efforts.
This infographic from Yorkshire Cloud, explains why IT departments are investing more money into cloud-based software. In Forrester Research’s recent overview of the the subscription commerce market,...
As the infographic explains, this trend is based on current business problems with IT infrastructure such as downtime, flexibility and running costs as well as the benefits that accompany cloud computing in the areas of scalability, reduced costs and management.
One of the key principles behind cart conversion is simplicity. Reducing distractions and focusing on completing the order are important steps to optimizing conversion rates. Despite the fact that cross-sells and up-sells may distract customers from completing an order a the primary product, they are important drivers of additional revenue nonetheless. Therefore, it's important not to make assumptions without data to back up your hypothesis, as your customers might surprise you.
Subscription commerce is all the rage.
Some software companies might find it beneficial to build an in-house solution to manage all their payment and order information. More often than not, however, software companies prefer to spend their resources focused on building great products while outsourcing their e-commerce needs to specialists. The Forrester report breaks down the different types of solutions available to companies looking for support in managing their subscription products.
Monetizing Cloud Services