The most essential concept gleaned from the book is that in order for SaaS providers to succeed in the market, they must capitalize on the social nature of today's Internet experience. Success is earned by building social elements in the features of a SaaS product and by utilizing social tactics in marketing efforts.
This infographic from Yorkshire Cloud, explains why IT departments are investing more money into cloud-based software. In Forrester Research’s recent overview of the the subscription commerce market,...
As the infographic explains, this trend is based on current business problems with IT infrastructure such as downtime, flexibility and running costs as well as the benefits that accompany cloud computing in the areas of scalability, reduced costs and management.
One of the key principles behind cart conversion is simplicity. Reducing distractions and focusing on completing the order are important steps to optimizing conversion rates. Despite the fact that cross-sells and up-sells may distract customers from completing an order a the primary product, they are important drivers of additional revenue nonetheless. Therefore, it's important not to make assumptions without data to back up your hypothesis, as your customers might surprise you.
Subscription commerce is all the rage.
Some software companies might find it beneficial to build an in-house solution to manage all their payment and order information. More often than not, however, software companies prefer to spend their resources focused on building great products while outsourcing their e-commerce needs to specialists. The Forrester report breaks down the different types of solutions available to companies looking for support in managing their subscription products.
Monetizing Cloud Services
By protecting software and targeting specific regions for conversion optimization, software companies can offer discounts to software pirates as a way to drive revenue from an unexpected opportunity.
While it’s true that credit cards facilitate a large part of the several hundred billion dollar global e-commerce market, they can also eat up a lot of an organization's resources. Make sure that you understand all the challenges involved in creating a full range of credit card resources on your e-store before tackling it on your own.
Whether they are deciding to adapt their business’s infrastructure to a cloud network, or figuring out how to integrate legacy systems, c-level executives, enterprise procurement...
And for those B2B software companies deciding whether to create a SaaS version of their product or not, consider this: 85% of enterprise buyers have already adopted some cloud based solutions and close to 90% of decision makers are planning to increase their adoption of cloud-based solutions.
As more software companies transition from perpetual licenses to subscription billing, a subscription product has the potential to become a big hassle for customers using offline payment methods.