Automatic subscription renewal is the default choice of many companies looking to capture subscription revenue online. However, you should look at all the options out there and choose a renewal process based on your customers buying habits.
Usage-based subscriptions are a profitable billing option to enhance traditional subscription billing models. Carefully consider this option even if you already have a subscription billing model.
Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed in today's ever-changing global e-commerce market. The most important element in achieving this goal is your participation.
Offline payments may be more complex to support than credit cards, but you should consider the advantages of offline payments when deciding whether or not to support them.
Credit and debit cards are ideal payment methods for customers buying digital products, but be aware of the risks of accepting cards are before jeopardizing your online business.
Although it may be easier to simply create a new SKU when discounting a product, you are creating additional hurdles to overcome later. Using better ways to apply one-off discounts may take a few extra steps, but in the long run it keeps your product catalog manageable, simplifies accounting and provides clean, aggregated data.