Spell out some part of the month field whenever including a date online because you never know where your customer is coming from.
Although it may be easier to simply create a new SKU when discounting a product, you are creating additional hurdles to overcome later. Using better ways to apply one-off discounts may take a few extra steps, but in the long run it keeps your product catalog manageable, simplifies accounting and provides clean, aggregated data.
If you are using a different ecommerce system than your main credential engine, ensure that your ecommerce system supports single sign-on to facilitate tying the transaction information to the master customer account.
Want to increase customer conversion? Once the customer is in the final stages of the shopping cart, place a duplicate "Place Your Order" button near the top of the confirmation page.
In the U.S., sales tax is added onto the marketed price. Customers who go to a brick-and-mortar store are used to seeing a price of $99 knowing they will pay more than that for the product. In the European Union, however, Value Added Tax (VAT) is a tax on the perceived value of a product and is marketed as a component of the final price.
Conversion rates are important, but not when compared to other companies, rather against your own historical conversion rates.