Localization goes beyond translating text. When selling internationally, research the aesthetics and usability considerations of the targeted culture and design accordingly.
Create a methodology to analyze your site's traffic and conversion rates. By focusing on the the highest traffic sources, you can optimize conversion rates and increase your revenue. Not all traffic is equal!
Make sure you pay attention to what affiliates are looking for in an e-commerce affiliate program to ensure the relationship is mutually beneficial.
Social commerce is a wave that is building in the ocean. We can see the beginning effects of it and every company needs to evaluate what their social commerce strategy is as part of their overall business strategy.
Take control of your BBB rating to help drive down unjust negative comments that appear in search engine results.
Offline payments may be more complex to support than credit cards, but you should consider the advantages of offline payments when deciding whether or not to support them.
Decrease e-commerce friction and cart abandonment by setting prices in clean, round numbers in every local currency, and don't forget to price your products appropriately for the market.
Credit and debit cards are ideal payment methods for customers buying digital products, but be aware of the risks of accepting cards are before jeopardizing your online business.
Spell out some part of the month field whenever including a date online because you never know where your customer is coming from.
Although it may be easier to simply create a new SKU when discounting a product, you are creating additional hurdles to overcome later. Using better ways to apply one-off discounts may take a few extra steps, but in the long run it keeps your product catalog manageable, simplifies accounting and provides clean, aggregated data.