Thinking about offering your product as a white label? Wondering what the benefits and risks are? Many digital product companies use white labeling as a major component of their business strategy - but what does it really entail and what's best way to get started?
Short, protected URLs are an invaluable tool in today’s e-commerce world. Use protected URLs liberally to simplify your e-commerce life.
The concept of subscription billing has been around for as long as there have been newspapers and magazines. The idea of paying a fixed amount...
Usage-based subscriptions are a profitable billing option to enhance traditional subscription billing models. Carefully consider this option even if you already have a subscription billing model.
Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed...
Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed in today's ever-changing global e-commerce market. The most important element in achieving this goal is your participation.
Pricing your product is one of the most important steps in a product’s life-cycle. Price your product too high and you send potential customers to...
You can not simply use the current currency exchange rate as a basis for pricing your products in other markets! If you live in a country with a strong currency, like the EU countries or Great Britain, you are at a competitive disadvantage in other markets. If you are in a country with a weak currency, like the U.S., you can certainly use the exchange rate, but there is also an opportunity to increase your prices to still be competitive with the local market and make a little more money, but watch out for losing sales as an outsider.
Localization goes beyond translating text. When selling internationally, research the aesthetics and usability considerations of the targeted culture and design accordingly.
Create a methodology to analyze your site's traffic and conversion rates. By focusing on the the highest traffic sources, you can optimize conversion rates and increase your revenue. Not all traffic is equal!
Make sure you pay attention to what affiliates are looking for in an e-commerce affiliate program to ensure the relationship is mutually beneficial.
A few years ago, all the buzz was about the new darling of the Internet: social media. What is social media really? Well, we like...
Social commerce is a wave that is building in the ocean. We can see the beginning effects of it and every company needs to evaluate what their social commerce strategy is as part of their overall business strategy.
Take control of your BBB rating to help drive down unjust negative comments that appear in search engine results.