Using Analytics to Increase Revenue

Create a methodology to analyze your site's traffic and conversion rates. By focusing on the the highest traffic sources, you can optimize conversion rates and increase your revenue. Not all traffic is equal!

The Next Wave in Commerce – Social

A few years ago, all the buzz was about the new darling of the Internet: social media. What is social media really? Well, we like...

Social commerce is a wave that is building in the ocean. We can see the beginning effects of it and every company needs to evaluate what their social commerce strategy is as part of their overall business strategy.

The Joys and Sorrows of Offline Payments

Digital product ecommerce is a special breed of ecommerce because of the expectation of instantaneous product delivery. Because the product is digital, today’s buyers rightfully...

Offline payments may be more complex to support than credit cards, but you should consider the advantages of offline payments when deciding whether or not to support them.

Three Reasons Why Credit Card Transactions Are Risky

When selling internationally, catering to the local customer is very important. The global reach and instant result of credit and debit card payments results in...

Credit and debit cards are ideal payment methods for customers buying digital products, but be aware of the risks of accepting cards are before jeopardizing your online business.

Five Ways to Manage One-Off Discounts

When selling digital products, there are numerous scenarios where you either want to — or need to — offer discounts. The siren song of setting...

Although it may be easier to simply create a new SKU when discounting a product, you are creating additional hurdles to overcome later. Using better ways to apply one-off discounts may take a few extra steps, but in the long run it keeps your product catalog manageable, simplifies accounting and provides clean, aggregated data.

Require Customers to Create an Account – If You Want Conversion Rates to Drop

There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast...

If you are using a different ecommerce system than your main credential engine, ensure that your ecommerce system supports single sign-on to facilitate tying the transaction information to the master customer account.

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