Five Ways to Manage One-Off Discounts

When selling digital products, there are numerous scenarios where you either want to — or need to — offer discounts. The siren song of setting...

Although it may be easier to simply create a new SKU when discounting a product, you are creating additional hurdles to overcome later. Using better ways to apply one-off discounts may take a few extra steps, but in the long run it keeps your product catalog manageable, simplifies accounting and provides clean, aggregated data.

Require Customers to Create an Account – If You Want Conversion Rates to Drop

There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast...

If you are using a different ecommerce system than your main credential engine, ensure that your ecommerce system supports single sign-on to facilitate tying the transaction information to the master customer account.

Make Your Submit Button Hard to Miss

As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization...

Want to increase customer conversion? Once the customer is in the final stages of the shopping cart, place a duplicate "Place Your Order" button near the top of the confirmation page.

Selling Globally? Tax Tips You Need Now

The advent of ecommerce brought global selling to the masses. Buyers across the globe can now easily find your products thanks to online selling. Although...

In the U.S., sales tax is added onto the marketed price. Customers who go to a brick-and-mortar store are used to seeing a price of $99 knowing they will pay more than that for the product. In the European Union, however, Value Added Tax (VAT) is a tax on the perceived value of a product and is marketed as a component of the final price.

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