Three Ways to Leverage E-stores for B2B Software

This is the first in a three-part series explaining how companies selling software to businesses (B2B) should leverage their eStore infrastructure across multiple customer touch...

Despite higher B2B software prices, B2B companies should include direct online selling as one component of a successful eStore strategy that also includes resellers and inside sales.

Book Review: Channel Revolution

Join the channel revolution! Stefan Utzinger, 20-year IT industry veteran and CEO of backup software manufacturer Novastor Group, has written his first book, Channel Revolution- A...

Join the channel revolution! Stefan Utzinger, 20-year IT industry veteran and CEO of backup software manufacturer Novastor Group, has written his first book, Channel Revolution- A pragmatic guide to building and...

How Do You Handle Subscription Renewals?

With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. Straight forward...

Automatic subscription renewal is the default choice of many companies looking to capture subscription revenue online. However, you should look at all the options out there and choose a renewal process based on your customers buying habits.

Tips and Tools for a Successful Ecommerce Integration

When deciding to out-source your e-commerce infrastructure, poor planning can sabotage even the most thorough vendor selection process. Whether you sell software, subscription products or access...

When implementing a new e-commerce platform, the more planning you do in advance, the fewer errors you'll have when flipping the "go live" switch.

Yes! You Need a Facebook Strategy Now

2010 was the year that “The Social Network,” a movie about the story of Facebook’s founding, premiered to enthusiastic crowds. Since when has a movie...

2010 was the year that “The Social Network,” a movie about the story of Facebook’s founding, premiered to enthusiastic crowds. Since when has a movie about technology geeks garnered so...

Strategically Mine Your Applicant Pool to Find the Best Affiliates

In the digital product space, successful affiliate programs can generate between 15 and 20 percent of all sales. So how do you mine your affiliate...

While there are many ways to assess potential affiliates, in order to strategically evaluate each applicant create a set of specific guidelines and be consistent when evaluating potential affiliates, which increase the likelihood of affiliate success and is pivotal to the growth of your affiliate program.

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