Subscription Metrics Defined

Adopting a subscription business model means making changes. That's not just changing how you price your products and how you interact with your customers. You also need a new way to relate to subscription metrics.

Five Essential Email Marketing Campaigns

The more you invest in your email marketing program, the more revenue you will generate. Make sure you are familiar with the critical capabilities of a high-performing email marketing platform and the most effective types of email marketing campaigns.

Measuring ROI for Paid Social Ads

One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.

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