Companies like Netflix and Spotify are able to cultivate cohorts of customers who continue to submit additional payments over time for two interdependent reasons: Customers frequently use the service, and the service is frequently updated.
Adopting a subscription business model means making changes. That's not just changing how you price your products and how you interact with your customers. You also need a new way to relate to subscription metrics.
The team at cleverbridge developed the Five Fundamentals of World Class Customer Support to provide efficient and polite support that leave customers overwhelmingly satisfied.
We've identified three different volume pricing models for digital goods to help you evaluate your current strategy and make sure it is working for you.
Companies of all stages, sizes and industries share one essential requirement for growing or staying profitable: acquiring new customers. To get the most bang for your buck, let’s look at some...
Combining strong payment processing capabilities and localized customer experience with a powerful testing tool creates opportunities that lead directly to more revenue and higher conversion rates.
Partnering with PPC affiliates isn’t just expanding a single channel of revenue, it’s multiplying your voice in the market and doing so with the highest ROI potential.
The more you invest in your email marketing program, the more revenue you will generate. Make sure you are familiar with the critical capabilities of a high-performing email marketing platform and the most effective types of email marketing campaigns.
The success of your business depends on your ability to provide the best possible customer experience. That means not just knowing what to do, but being able to execute quickly.
One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.