You don't have to plan your Q4 promotional calendar completely around Black Friday and Cyber Monday. However, you do have to keep channel partners informed and communicate your plans to them.
One of the most important technical aspects of email marketing is deliverability. Without a healthy sending reputation, your email program might not even exist.
As we approach the advent of the GDPR, savvy businesses should view it as a chance to reevaluate their attitudes and practices around customer data. And since there’s a high likelihood that the GDPR will affect most firms, why not play it safe and shoot from the outset?
When it comes to reducing churn, identify your most valuable customers and ensure they are getting the benefits that drove them to sign up in the first place.
Taking your business global is filled with complexity. The challenges complying with tax and privacy laws multiply with each new market you enter. Recently, cleverbrige Co-Founder Craig Vodnik sat down with Technori's Scott Kitun to discuss when and how companies should address their global tax and privacy compliance.
Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.
This post concludes our look at different types of commerce solutions by exploring the pros and cons of full-service commerce solutions. The first two posts in our Evaluating Commerce Solutions series...
While many subscription commerce/billing platforms are great if you offer a complex or high volume subscription product, or are looking for quick time-to-market, the challenge some companies discover is that most of these solutions only support a fraction of the capabilities that your business might require.
With an array of options, it can be easy to get locked into a provider that doesn’t meet your company’s speciﬁc requirements. Or, even worse, the wrong solution becomes a limiting factor in responding to future shifts in products/services, pricing or market opportunities.
Focusing exclusively on customer acquisition —without a plan to reinforce value and nurture a relationship —is a recipe for short-term success and long-term failure.