Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.
Taking the time to evaluate differing support methods and content arrangement can lead to inspiring new ideas that will help reduce contacts and refund requests from frustrated customers who want to use your product but can't figure out how.
To give you some context for some of the costs you might not expect in the area of billing and payments, we wanted to focus on the payment processing capabilities required to grow online revenue and the development resources needed to make sure everything is functioning smoothly.
To improve your customer support offering, review and optimize how you help your customers immediately after the transaction occurs. It is best to start by looking at the order confirmation page/email and reevaluating the information you share with customers.
To increase your global revenue, localize key aspects of your order and checkout process.
Effective localization is imperative to global ecommerce success. But it takes time and resources to expand your international reach. So make sure you have a solid strategy that includes research as the first step.
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
Marketing with affiliates poses unique challenges to your digital strategy. Unlike your other channels, your success is only as strong as your relationships with individual affiliates. But once you treat your affiliates as partners and as real people, you can harness their efforts to do what they do best.
We discussed strategies and tactics for succeeding in affiliate marketing, and we learned (among many other things): why creating multiple types of affiliate sites is crucial for revenue generation, the advantage of building out authority sites and the difficulty in maintaining them, and what are the best channels for traffic and conversions.
In the first part of our series on metrics and reporting tips for subscription businesses, we covered how to measure value with value metrics by breaking them out into three...