Taking your business global is filled with complexity. The challenges complying with tax and privacy laws multiply with each new market you enter. Recently, cleverbrige Co-Founder Craig Vodnik sat down with Technori's Scott Kitun to discuss when and how companies should address their global tax and privacy compliance.
Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.
This post concludes our look at different types of commerce solutions by exploring the pros and cons of full-service commerce solutions. The first two posts in our Evaluating Commerce Solutions series...
While many subscription commerce/billing platforms are great if you offer a complex or high volume subscription product, or are looking for quick time-to-market, the challenge some companies discover is that most of these solutions only support a fraction of the capabilities that your business might require.
With an array of options, it can be easy to get locked into a provider that doesn’t meet your company’s speciﬁc requirements. Or, even worse, the wrong solution becomes a limiting factor in responding to future shifts in products/services, pricing or market opportunities.
Focusing exclusively on customer acquisition —without a plan to reinforce value and nurture a relationship —is a recipe for short-term success and long-term failure.
Give your customers a positive experience with your brand. Provide clear support options and resources that are relevant, easy to navigate and up-to-date.
Subscription billing models comes in all shapes and sizes. As more companies apply subscriptions to their businesses, they explore different ways to bill their subscribers. But which model is really best to use? And what are the pros and cons of the model you choose?
Companies like Netflix and Spotify are able to cultivate cohorts of customers who continue to submit additional payments over time for two interdependent reasons: Customers frequently use the service, and the service is frequently updated.
Adopting a subscription business model means making changes. That's not just changing how you price your products and how you interact with your customers. You also need a new way to relate to subscription metrics.