Measuring ROI for Paid Social Ads

One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.

Four Proactive Tips to Reduce Chargeback Rates

To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.

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