Renewal Automation: Grow Your Digital B2B Business
The adage that retaining existing customers is more valuable to your business than acquiring new ones is particularly true in the B2B space. And setting up a process to increase...
Leverage CPQ for a Shorter Sales Cycle, Increased Revenue
As a business-to-business seller, implementing a more consumerized experience into your buying cycle can help improve self-service and product transparency, and empower your sales team to take on a more...
Bring Consumerization to the B2B Buying Experience
Mass adoption of ecommerce technology in the corporate space – particularly software priced on a subscription basis – has powered a surge in B2B ecommerce purchases in recent years. An email...
7 Key Differences Between B2C and B2B Ecommerce Models
Much has been made in recent years of the digital business-to-business model (B2B) versus the digital business-to-consumer model (B2C), in terms of scope, customer acquisition and retention, pricing, product variety,...
Introducing the cleverbridge Performance Marketing Platform
Below is the first installment in a series of blog posts supporting the launch of cleverbridge’s new Performance Marketing Platform, powered by Partnerize. Have you ever had a surprise that you’ve...
Acquire, Convert and Retain Ecommerce Customers
As a digital business, the challenge of acquiring new users of your product, converting them into paying customers, and building long-term relationships is more present than ever. But with SaaS growth...
Factors Powering the Move Toward a Subscription Model
“By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models, regardless of where the software resides. What began as a trickle a few years ago...
cleverbridge’s Top Performance Marketing Posts
Performance marketing is here to stay. In fact, we believe strongly that all marketing should be measured on performance. As the industry moves toward online and mobile, there’s a new...
Supreme Court Rules States Can Collect Sales Tax from Online Sellers
The Supreme Court ruled on Thursday that online retailers can be required to collect sales tax in states where they don’t maintain a physical presence – a decision that settles...
Prepare Your Ecommerce Business for the Rise of Voice Search
The use of smart phones, tablets and other mobile devices has completed its cycle from emerging trend to ubiquity, so much so that Google estimates 50 to 60 percent of...