The move from the traditional selling model to a more consumer-focused, customized experience has triggered a sea change regarding where the true value lies for your B2B business. In days past,...
Ecommerce companies often service a high volume of low-dollar contracts and a smaller number of much higher-value customers. Traditional thinking dictates the more lucrative business should receive more engagement from...
As a digital business, your company’s checkout page either attracts or deters a prospect from making the final purchase decision and becoming a customer. The page’s design, usability and depth...
As we move into 2019, the ecommerce world will no doubt continue to expand, bringing with it a slew of both challenges and opportunities for your digital business. At cleverbridge,...
When you’re preparing to make a large purchase, don’t you love getting a recommendation from someone you trust? With the big-ticket sales going on in the B2B world, referrals are...
Both the B2C and B2B ecommerce spaces remain increasingly competitive, and more than ever, consumers are empowered to leverage their preferences around price, quality and customization, among other factors, to...
Cart abandonment remains a significant obstacle for any marketer. Customers might come to your site and add products in their cart but unfortunately not everyone ends up buying the products they...
Will technology replace my job? If so, when? As the use of automation and artificial intelligence becomes more ubiquitous, these questions continue to thwart the future of job security across many...
Despite the prediction that email marketing is being phased out as the most powerful communication channel, it still remains one of the best-converting communication means available, with an average ROI...
The B2B ecommerce space has grown in both challenges and opportunities in recent years, from acquiring new business, retaining and growing revenue, reducing churn, and offering a customized experience that...
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