Companies like Netflix and Spotify are able to cultivate cohorts of customers who continue to submit additional payments over time for two interdependent reasons: Customers frequently use the service, and the service is frequently updated.
In the first part of our series on metrics and reporting tips for subscription businesses, we covered how to measure value with value metrics by breaking them out into three...
2017 will continue our industry's focus on customer experience. If you are determined to generate recurring revenue and build long-term customer relationships, 2017 is going to challenge you with some important questions about where to allocate your resources. Our growing library of ebooks that address these challenges will help you ask the right questions and make the best decisions for your business.
To make a difference in your website’s traffic and revenue, you need a a great strategy to support building your program with many affiliates that are relevant to your product/service....
Powerful subscription metrics support your business strategy. They answer questions like: What attracts and converts new users into subscribers? Are your subscribers engaged for the long-term? What’s your monthly/annual recurring revenue – and...
Wherever you find digital shopping, you will also find different regional requirements for succeeding in those markets. A flexible global customer experience means that your business technology gives the best customer experience to anyone who visits your site, no matter where they come from.
To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.
Facebook, and other social networks, are increasingly used by businesses to raise awareness of their brands and capture new customers and revenue. In order to leverage these networks successfully, make sure you define your target audience, create engaging content, and amplify your reach through influencers and Ads.
Make sure you are creating effective emails by understanding design best practices for different marketing and billing events, and different types of customers.
Whether your online sales strategy is nice or naughty over the next few months will determine whether you wake up to a stocking stuffed with shiny new subscription revenue ... or an inert, lusterless lump of unengaged users.