As a digital business, the challenge of acquiring new users of your product, converting them into paying customers, and building long-term relationships is more present than ever. But with SaaS growth...
“By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models, regardless of where the software resides. What began as a trickle a few years ago...
Performance marketing is here to stay. In fact, we believe strongly that all marketing should be measured on performance. As the industry moves toward online and mobile, there’s a new...
The Supreme Court ruled on Thursday that online retailers can be required to collect sales tax in states where they don’t maintain a physical presence – a decision that settles...
The use of smart phones, tablets and other mobile devices has completed its cycle from emerging trend to ubiquity, so much so that Google estimates 50 to 60 percent of...
The fervent push from enterprise to software-as-a-service within the last decade has enabled end users to sidestep some of the key hurdles associated with software maintenance and implementation. Chief among...
The rise of affiliate marketing continues. The ecommerce industry is growing and gaining more influence in the global economy. The example below indicates revenue made in Germany within recent years, with...
Assessing the performance of your email marketing strategy can be daunting at first. There are many metrics you can look at: bounce rate, open rate, click-through rate, unsubscribe rate, reactivity...
Rapid growth in the software-as-a-service (SaaS) industry shows no sign of slowing down, with research firm OpenView Labs forecasting a 21.5 percent increase to $71.2 billion by the end of...
Whether selling a product or service in-store or as a one-and-done offering online, closing the sale is traditionally viewed as the end of the customer lifecycle. In these scenarios, the...
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