Marketing with affiliates poses unique challenges to your digital strategy. Unlike your other channels, your success is only as strong as your relationships with individual affiliates. But once you treat your affiliates as partners and as real people, you can harness their efforts to do what they do best.
To effectively collect payments in a secure manner, you must, among many other things, open up merchant accounts, put payment gateways in place, manage contracts with global payment service providers, comply with PCI DSS, and abide by global taxation requirements. When you handle all these things on your own, you are acting as your own merchant of record (MoR).
We discussed strategies and tactics for succeeding in affiliate marketing, and we learned (among many other things): why creating multiple types of affiliate sites is crucial for revenue generation, the advantage of building out authority sites and the difficulty in maintaining them, and what are the best channels for traffic and conversions.
Companies like Netflix and Spotify are able to cultivate cohorts of customers who continue to submit additional payments over time for two interdependent reasons: Customers frequently use the service, and the service is frequently updated.
In the first part of our series on metrics and reporting tips for subscription businesses, we covered how to measure value with value metrics by breaking them out into three...
2017 will continue our industry's focus on customer experience. If you are determined to generate recurring revenue and build long-term customer relationships, 2017 is going to challenge you with some important questions about where to allocate your resources. Our growing library of ebooks that address these challenges will help you ask the right questions and make the best decisions for your business.
To make a difference in your website’s traffic and revenue, you need a a great strategy to support building your program with many affiliates that are relevant to your product/service....
Powerful subscription metrics support your business strategy. They answer questions like: What attracts and converts new users into subscribers? Are your subscribers engaged for the long-term? What’s your monthly/annual recurring revenue – and...
Wherever you find digital shopping, you will also find different regional requirements for succeeding in those markets. A flexible global customer experience means that your business technology gives the best customer experience to anyone who visits your site, no matter where they come from.
Facebook, and other social networks, are increasingly used by businesses to raise awareness of their brands and capture new customers and revenue. In order to leverage these networks successfully, make sure you define your target audience, create engaging content, and amplify your reach through influencers and Ads.