The summer slow down of ecommerce sales is neither myth nor joke, and as consumers wait out the summer months for back to school and holiday season deals in the autumn and winter, your business suffers. However, there is a lot you can do to prepare for more lucrative times of the year.
To effectively market your complex solution to business buyers, you need to understand their needs and then create marketing collateral that address those needs.
This year's Internet Trends Report features data that provides you a more nuanced understanding of the ecommerce landscape, including information on global Internet penetration rates, the growth of mobile advertising, seamless shopping experiences and user generated content.
This infographic from Kuno Creative presents a thoughtful process for making sure that you pop up in search results for people looking for specific information or products relevant to your business.
To the search engines, a good Quality Score represents your higher relevance to users and thus more potential for users to click on the ads. This often translates into lower costs per click for you as an advertiser. Conversely, a lower Quality Score will cost you, both literally and figuratively, in the online auctions for ad rank and position.
The following infographic from WhoIsHostingThis explains the basic terminology you need to understand online advertising, and then helps you navigate the major online advertising channels by giving details about each one.
What do hamburgers and email marketing have in common? Well, they both have recipes for success, and consist of different parts. So use this recipe to can cook up an effective email.
To ensure email marketing success, it’s important to analyze all the various details of an email campaign. Aside from common email marketing KPIs, make sure you have reliable subscriber data, use dynamic content, and perform render tests.
This infographic from Salesforce offers compelling data that proves customer service increases revenue.
Even with a limited budget and a dedicated strategy, understanding best practices for paid search pays off by driving quality traffic, increasing conversions and providing a healthy ROI.