For those who rely on online advertising to drive revenue, recent reports about the rise of ad blocking on iOS devices have been dire, even apocalyptic. Our friends at The Mobile Majority take a closer look at the issue, assessing just how deep an impact Apple's latest feature release will have.
With ecommerce making up a larger percentage of holiday shopping than ever before, now is the time to capitalize on your affiliate relationships and bring holiday cheer to your balance sheet.
Ad blocking software is becoming more prevalent and beginning to impact affiliate marketing revenue. It's time for affiliate marketers to think about how they are going to address this important issue and what steps they can take to minimize its impact.
The cost of SEO and other customer acquisition methods continues to increase. Companies are always looking for cost effective, low-risk ways to increase their web traffic and win new business. What can help you with this? Simple, leverage affiliate marketing which brings numerous benefits.
If you are responsible for driving traffic from different parts of your website into an online store, you should think about the stories you want to tell and how they're going to "drive profitable customer action."
What are you trying to achieve with your content marketing? Is it to influence the amorphous concept of brand awareness, or is your content designed specifically to generate sales? Different organizations have different goals, but if you want to be successful you have to know what your target is.
Social media is a cost-efficient way to breathe life into your ecommerce business, and can help you reach new audiences on a shoestring budget. Experiment with the different social media channels and tactics to find the ideal fit for your audience —and watch the shares (and ecommerce sales) roll in.
This infographic shows the power in integrating your email marketing campaigns with your social media ones.
Creating a plan of action based on these best practices can help you overcome many challenges faced when promoting within the EMEA region.
This infographic from Sikich, an accounting services firm, offers "10 easy ways to improve email open rates," and we were pleased to find that these suggestions echoed many of the ones we have previously made on this blog.