If you are responsible for driving traffic from different parts of your website into an online store, you should think about the stories you want to tell and how they're going to "drive profitable customer action."
What are you trying to achieve with your content marketing? Is it to influence the amorphous concept of brand awareness, or is your content designed specifically to generate sales? Different organizations have different goals, but if you want to be successful you have to know what your target is.
Social media is a cost-efficient way to breathe life into your ecommerce business, and can help you reach new audiences on a shoestring budget. Experiment with the different social media channels and tactics to find the ideal fit for your audience —and watch the shares (and ecommerce sales) roll in.
This infographic shows the power in integrating your email marketing campaigns with your social media ones.
Creating a plan of action based on these best practices can help you overcome many challenges faced when promoting within the EMEA region.
This infographic from Sikich, an accounting services firm, offers "10 easy ways to improve email open rates," and we were pleased to find that these suggestions echoed many of the ones we have previously made on this blog.
There are some highly valuable things you can do to maximize the value of your email marketing efforts: Determine your end goals, define your important metrics, and optimize continuously.
This infographic does a great job illustrating the challenges to finding ecommerce success in today's fractured customer journey.
With search operators, you can ask the search engine to return results from a specific site, or any site that has a specific keyword in a URL, or in anchor text on a link, or in the title of the page. But search operators are also useful in a business setting, as this infographic sets out to explain.
This infographic from Shane Barker, a SEO consultant, explains how off-page SEO factors help establish your brand and improve your rankings. He explains that a lot of tactics that used to work in SEO are now penalized by Google, and shows the benefits of doing SEO properly.