Just as the age of customer experience has arrived for B2C sales, so too must B2B marketers be concerned with understanding and delighting their customers. An important method for doing this...
How to you prove to customers your marketing won't steer them wrong? By including proof elements, of course. Get started with the monster list.
The era of hyperadoption is here and is something all marketers need to embrace. Consumers will be offered an unprecedented number of exciting, interesting and useful products and services, many at little to no cost. And brands will be challenged to maintain relevancy with giving customers what they want in a world of stiff competition. Marketers who anticipate and strategize on the outcomes consumers demand of their brand will survive (and thrive) in this new era.
An omnichannel retailer enables consumers to use multiple channels to engage with their brand throughout the buying journey. From mobile devices to desktops to in-store visits, the customer’s experience needs to be ubiquitous.
Traditionally, the C-suite has viewed software piracy as an unsolvable problem and has accepted it as a cost of doing business similar to “shrinkage” in retail businesses. In fact, software piracy can be a significant source of revenue once you are able to reach, educate and convert these “unpaid users.”
When it comes to retail, it is hard to overstate the value of Black Friday and Cyber Monday. Your team has been working for months to be sure you are set...
Networking is an integral part of your business and its costs should be considered with as much care as any other cost, regardless of their apparent value. The true return of networking is rarely one-to-one, but taken in context, the value to you and your business far outpaces the costs.
For those who rely on online advertising to drive revenue, recent reports about the rise of ad blocking on iOS devices have been dire, even apocalyptic. Our friends at The Mobile Majority take a closer look at the issue, assessing just how deep an impact Apple's latest feature release will have.
With ecommerce making up a larger percentage of holiday shopping than ever before, now is the time to capitalize on your affiliate relationships and bring holiday cheer to your balance sheet.
Ad blocking software is becoming more prevalent and beginning to impact affiliate marketing revenue. It's time for affiliate marketers to think about how they are going to address this important issue and what steps they can take to minimize its impact.