One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.
Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
Marketing with affiliates poses unique challenges to your digital strategy. Unlike your other channels, your success is only as strong as your relationships with individual affiliates. But once you treat your affiliates as partners and as real people, you can harness their efforts to do what they do best.
We discussed strategies and tactics for succeeding in affiliate marketing, and we learned (among many other things): why creating multiple types of affiliate sites is crucial for revenue generation, the advantage of building out authority sites and the difficulty in maintaining them, and what are the best channels for traffic and conversions.
To make a difference in your website’s traffic and revenue, you need a a great strategy to support building your program with many affiliates that are relevant to your product/service....
Facebook, and other social networks, are increasingly used by businesses to raise awareness of their brands and capture new customers and revenue. In order to leverage these networks successfully, make sure you define your target audience, create engaging content, and amplify your reach through influencers and Ads.
Affiliate marketing is one of the best channels for acquiring new customers and generating revenue. So how do you make sure that your affiliates have what they need to succeed? Integrating email into your affiliate program is an effective way to help both you and your affiliates hit their goals.
The Affiliate Marketer’s Guide to CAN-SPAM Compliance is an infographic to guide you through the complexities of CAN-SPAM's rules of engagement.
We sat down with affiliate powerhouse Filecritic to understand how they do business, and what advice they would give new affiliates just starting out.