Support Inside Sales With B2B Online Store Key Account Functions

This is the third in a three-part series explaining how companies selling software to businesses (B2B) should leverage their eStore infrastructure across multiple customer touch...

This is the third in a three-part series explaining how companies selling software to businesses (B2B) should leverage their eStore infrastructure across multiple customer touch points. In the first post in...

Turn Your E-Store Into a Reseller’s Best Friend

This is the second in a three-part series explaining how companies selling software to businesses (B2B) should leverage their e-store infrastructure across multiple customer touch...

Leverage your e-store functionality to automate many of the typical channel management processes for resellers and distributors

Three Ways to Leverage E-stores for B2B Software

This is the first in a three-part series explaining how companies selling software to businesses (B2B) should leverage their eStore infrastructure across multiple customer touch...

Despite higher B2B software prices, B2B companies should include direct online selling as one component of a successful eStore strategy that also includes resellers and inside sales.

Book Review: Channel Revolution

Join the channel revolution! Stefan Utzinger, 20-year IT industry veteran and CEO of backup software manufacturer Novastor Group, has written his first book, Channel Revolution- A...

Join the channel revolution! Stefan Utzinger, 20-year IT industry veteran and CEO of backup software manufacturer Novastor Group, has written his first book, Channel Revolution- A pragmatic guide to building and...

Yes! You Need a Facebook Strategy Now

2010 was the year that “The Social Network,” a movie about the story of Facebook’s founding, premiered to enthusiastic crowds. Since when has a movie...

2010 was the year that “The Social Network,” a movie about the story of Facebook’s founding, premiered to enthusiastic crowds. Since when has a movie about technology geeks garnered so...

Strategically Mine Your Applicant Pool to Find the Best Affiliates

In the digital product space, successful affiliate programs can generate between 15 and 20 percent of all sales. So how do you mine your affiliate...

While there are many ways to assess potential affiliates, in order to strategically evaluate each applicant create a set of specific guidelines and be consistent when evaluating potential affiliates, which increase the likelihood of affiliate success and is pivotal to the growth of your affiliate program.

The Next Wave in Commerce – Social

A few years ago, all the buzz was about the new darling of the Internet: social media. What is social media really? Well, we like...

Social commerce is a wave that is building in the ocean. We can see the beginning effects of it and every company needs to evaluate what their social commerce strategy is as part of their overall business strategy.

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