You don't have to plan your Q4 promotional calendar completely around Black Friday and Cyber Monday. However, you do have to keep channel partners informed and communicate your plans to them.
One of the most important technical aspects of email marketing is deliverability. Without a healthy sending reputation, your email program might not even exist.
Companies of all stages, sizes and industries share one essential requirement for growing or staying profitable: acquiring new customers. To get the most bang for your buck, let’s look at some...
Partnering with PPC affiliates isn’t just expanding a single channel of revenue, it’s multiplying your voice in the market and doing so with the highest ROI potential.
The more you invest in your email marketing program, the more revenue you will generate. Make sure you are familiar with the critical capabilities of a high-performing email marketing platform and the most effective types of email marketing campaigns.
One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.
Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
Marketing with affiliates poses unique challenges to your digital strategy. Unlike your other channels, your success is only as strong as your relationships with individual affiliates. But once you treat your affiliates as partners and as real people, you can harness their efforts to do what they do best.