Marketing with affiliates poses unique challenges to your digital strategy. Unlike your other channels, your success is only as strong as your relationships with individual affiliates. But once you treat your affiliates as partners and as real people, you can harness their efforts to do what they do best.
We discussed strategies and tactics for succeeding in affiliate marketing, and we learned (among many other things): why creating multiple types of affiliate sites is crucial for revenue generation, the advantage of building out authority sites and the difficulty in maintaining them, and what are the best channels for traffic and conversions.
To make a difference in your website’s traffic and revenue, you need a a great strategy to support building your program with many affiliates that are relevant to your product/service....
Facebook, and other social networks, are increasingly used by businesses to raise awareness of their brands and capture new customers and revenue. In order to leverage these networks successfully, make sure you define your target audience, create engaging content, and amplify your reach through influencers and Ads.
Make sure you are creating effective emails by understanding design best practices for different marketing and billing events, and different types of customers.
Affiliate marketing is one of the best channels for acquiring new customers and generating revenue. So how do you make sure that your affiliates have what they need to succeed? Integrating email into your affiliate program is an effective way to help both you and your affiliates hit their goals.
The Affiliate Marketer’s Guide to CAN-SPAM Compliance is an infographic to guide you through the complexities of CAN-SPAM's rules of engagement.
We sat down with affiliate powerhouse Filecritic to understand how they do business, and what advice they would give new affiliates just starting out.
Finding the right ways to capitalize on social platforms increases your credibility, revenue and traffic sources. But where to start? Use these three best practices to leverage social media to gain quality, loyal consumers and increase your bottom line.