Five Features of Effective Ecommerce Sites

Though the ecommerce space offers significant revenue opportunity and a captive marketplace, merchants must meet and exceed customer expectations on all fronts, including site functionality, product quality and convenience. By combining customer insights with the best practices established by ecommerce leaders, businesses of all sizes have the potential to succeed in an online selling capacity.

Customer Service KPIs: Reducing Contact Rates

Using key performance indicators to ultimately reduce your customer contact rate will not only improve the customer experience, but it also creates a more effective customer service team. As you identify the KPIs for your customer service team, aim for achievable goals that are also a step above industry standards.

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