In today’s multimedia world, every marketer can be a storyteller. But in order for your story to resonate with the B2B buyer, it must be valuable and it must be driven by data.
Companies that provide outstanding customer service well win customers for life. Be sure your team is providing customer self-service options that meet your customers' needs.
While most lists of trends simply itemize whichever styles happen to be the most popular at the time, the folks from The Deep End web design studio went above and beyond. They searched through the most popular trends and identified the ones that have been proven to boost conversion.
As we head into the holidays and you anticipate launching your marketing strategy for 2016, take a few minutes to conduct a self-assessment. Ensure that your marketing and sales strategies are set to deliver a seamless customer experience.
Every business strives to ensure strong customer loyalty. Enjoy this infographic examining how a bad interaction with your customer support team damages customer loyalty, your brand reputation, and ultimately, your revenue.
Consumer data is at risk, and digital security is a topic of growing importance as the Internet grows more sophisticated. Customers need to trust you, or you won’t have a website business much longer. Success follows if customers trust your site. Guest blogger Caroline Black reviews the basics of a trustworthy website.
This infographic from Visual Website Optimizer explores four strategic areas addressed by the perfect checkout process.
Last week, Amy Carabini shared five tips for increasing conversions from your landing pages. Following this theme, this infographic from Get Response shares eight suggestions for boosting your landing page conversion rate. Let’s set the...
Investing the time to create clear and visible CTAs, improving field forms, and optimizing landing pages for specific channels like paid and organic search will ensure that you increase conversion rates and ROI across the board.
Providing customers a great experience while interacting with you online will go a long way in generating better sales.