Focusing exclusively on customer acquisition —without a plan to reinforce value and nurture a relationship —is a recipe for short-term success and long-term failure.
Give your customers a positive experience with your brand. Provide clear support options and resources that are relevant, easy to navigate and up-to-date.
The team at cleverbridge developed the Five Fundamentals of World Class Customer Support to provide efficient and polite support that leave customers overwhelmingly satisfied.
Combining strong payment processing capabilities and localized customer experience with a powerful testing tool creates opportunities that lead directly to more revenue and higher conversion rates.
The success of your business depends on your ability to provide the best possible customer experience. That means not just knowing what to do, but being able to execute quickly.
To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.
Taking the time to evaluate differing support methods and content arrangement can lead to inspiring new ideas that will help reduce contacts and refund requests from frustrated customers who want to use your product but can't figure out how.
To improve your customer support offering, review and optimize how you help your customers immediately after the transaction occurs. It is best to start by looking at the order confirmation page/email and reevaluating the information you share with customers.
To increase your global revenue, localize key aspects of your order and checkout process.
Effective localization is imperative to global ecommerce success. But it takes time and resources to expand your international reach. So make sure you have a solid strategy that includes research as the first step.