To improve your customer support offering, review and optimize how you help your customers immediately after the transaction occurs. It is best to start by looking at the order confirmation page/email and reevaluating the information you share with customers.
To increase your global revenue, localize key aspects of your order and checkout process.
Effective localization is imperative to global ecommerce success. But it takes time and resources to expand your international reach. So make sure you have a solid strategy that includes research as the first step.
Knowing how to protect your business will ensure that your efforts at improving your market share in key target markets will lead to more subscribers, more recurring revenue and greater customer lifetime value.
No one wants to see subscribers churning away. Instead of desperately trying to hang on to a customer like some overly obsessed spurned lover, once a customer decides they want to part ways from you, you should make that separation as painless as possible.
The key to building recurring revenue streams is building long-term customer relationships. And that means focusing on delivering great customer experiences and not just when customers come to pay. Your ability...
A subscription is more than just a recurring payment agreement. When a customer agrees to purchase your company’s goods or services on an ongoing basis, they are truly entering a...
Customer voices are getting louder. That can be a good thing or a bad thing, depending on the strength of your customer relationships.
In this post, we revisit these companies to explore their user interfaces, discuss the sign-up process and assess the supporting communications each company sends to new users. By comparing their two approaches, we hope to show the elements that contribute to, or detract from, a positive user experience and overall customer experience.
Many brands make the unfortunate mistake of focusing on just good user experience while completely ignoring customer experience. Other brands deliver exceptional customer experience without trying to improve on their user experience. For complete customer satisfaction, it’s important that you properly understand the relationship between these two factors. Maintaining consistency between customer experience and user experience is key for long-term growth.