Four Proactive Tips to Reduce Chargeback Rates

To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.

User Experience — The Unsubscribe Process

No one wants to see subscribers churning away. Instead of desperately trying to hang on to a customer like some overly obsessed spurned lover, once a customer decides they want to part ways from you, you should make that separation as painless as possible.

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