Bring Consumerization to the B2B Buying Experience
Mass adoption of ecommerce technology in the corporate space – particularly software priced on a subscription basis – has powered a surge in B2B ecommerce purchases in recent years. An email...
7 Key Differences Between B2C and B2B Ecommerce Models
Much has been made in recent years of the digital business-to-business model (B2B) versus the digital business-to-consumer model (B2C), in terms of scope, customer acquisition and retention, pricing, product variety,...
Acquire, Convert and Retain Ecommerce Customers
As a digital business, the challenge of acquiring new users of your product, converting them into paying customers, and building long-term relationships is more present than ever. But with SaaS growth...
Seasonal Promotions Require Little Effort But Deliver High ROI
The rise of affiliate marketing continues. The ecommerce industry is growing and gaining more influence in the global economy. The example below indicates revenue made in Germany within recent years, with...
Best Practices for Delivering Effective SaaS Customer Service
Whether selling a product or service in-store or as a one-and-done offering online, closing the sale is traditionally viewed as the end of the customer lifecycle. In these scenarios, the...
How to Personalize Each Stage of Your Customer Lifecycle
Personalizing your content isn’t just professional, it’s profitable. In a study conducted by the Boston Consulting Group (BCG), more than half of the respondents say they are expecting a 6...
5 Ways to Reduce Shopping Cart Abandonment
Online shopping cart abandonment rates vary across industries, though data from research firm Listrak places the current average rate at 81 percent – up from 75 percent for the prior...
Leverage Social Media as an Effective Branding Tool
Based on research from Statista 2018, it’s estimated that by 2021 there will be 3.02 billion social media users – that’s 40 percent of the world’s population. With this many...
Four Simple Ways to Boost Customer Retention With Your CRM
Editor’s note: Big news! We’re thrilled to announce our new data integration service that provides a bi-directional sync between our ecommerce platform and the key information systems that power your...
Seven Tips for Growing Your Global Subscriber Base
Wherever you find digital shopping, you will also find different regional requirements for succeeding in those markets. A flexible global customer experience means that your business technology gives the best customer experience to anyone who visits your site, no matter where they come from.