Despite the prediction that email marketing is being phased out as the most powerful communication channel, it still remains one of the best-converting communication means available, with an average ROI...
The B2B ecommerce space has grown in both challenges and opportunities in recent years, from acquiring new business, retaining and growing revenue, reducing churn, and offering a customized experience that...
Concur was the world’s first software-as-a-service (SaaS) provider. The travel and expense company started out selling expense software to computer software stores, but soon moved on from floppy disks and...
As a business-to-business seller, implementing a more consumerized experience into your buying cycle can help improve self-service and product transparency, and empower your sales team to take on a more...
Mass adoption of ecommerce technology in the corporate space – particularly software priced on a subscription basis – has powered a surge in B2B ecommerce purchases in recent years. An email...
Much has been made in recent years of the digital business-to-business model (B2B) versus the digital business-to-consumer model (B2C), in terms of scope, customer acquisition and retention, pricing, product variety,...
As a digital business, the challenge of acquiring new users of your product, converting them into paying customers, and building long-term relationships is more present than ever. But with SaaS growth...
The rise of affiliate marketing continues. The ecommerce industry is growing and gaining more influence in the global economy. The example below indicates revenue made in Germany within recent years, with...
Whether selling a product or service in-store or as a one-and-done offering online, closing the sale is traditionally viewed as the end of the customer lifecycle. In these scenarios, the...
Personalizing your content isn’t just professional, it’s profitable. In a study conducted by the Boston Consulting Group (BCG), more than half of the respondents say they are expecting a 6...
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