B2B Ecommerce to Reach $1.8 Trillion by 2023
The expansion of B2B ecommerce shows no sign of slowing down, with Forrester projecting growth to reach $1.8 trillion in the U.S. by 2023, and account for 17 percent of...
Land and Expand: Grow Your Existing B2B Customer Base
The move from the traditional selling model to a more consumer-focused, customized experience has triggered a sea change regarding where the true value lies for your B2B business. In days past,...
5 Best Practices for Optimizing Your Company’s Checkout Page
As a digital business, your company’s checkout page either attracts or deters a prospect from making the final purchase decision and becoming a customer. The page’s design, usability and depth...
cleverbridge’s Top 10 Most-read Blogs of 2018
As we move into 2019, the ecommerce world will no doubt continue to expand, bringing with it a slew of both challenges and opportunities for your digital business. At cleverbridge,...
Use Referral Marketing for Your B2B Business: 8 Steps to Success
When you’re preparing to make a large purchase, don’t you love getting a recommendation from someone you trust? With the big-ticket sales going on in the B2B world, referrals are...
Recovering Lost Customers with Cart Abandonment Emails
Cart abandonment remains a significant obstacle for any marketer. Customers might come to your site and add products in their cart but unfortunately not everyone ends up buying the products they...
Navigating the B2B Sales Role in the Face of Growing Ecommerce
Will technology replace my job? If so, when? As the use of automation and artificial intelligence becomes more ubiquitous, these questions continue to thwart the future of job security across many...
Email Marketing Tips that Boost Conversion Rates
Despite the prediction that email marketing is being phased out as the most powerful communication channel, it still remains one of the best-converting communication means available, with an average ROI...
Ebook: Position Your B2B Ecommerce Business for Long-term Growth
The B2B ecommerce space has grown in both challenges and opportunities in recent years, from acquiring new business, retaining and growing revenue, reducing churn, and offering a customized experience that...
Digital Marketing Checklist for New SaaS Launches
Concur was the world’s first software-as-a-service (SaaS) provider. The travel and expense company started out selling expense software to computer software stores, but soon moved on from floppy disks and...