cleverbridge’s Top 10 Most-read Blogs of 2018
As we move into 2019, the ecommerce world will no doubt continue to expand, bringing with it a slew of both challenges and opportunities for your digital business. At cleverbridge,...
Use Referral Marketing for Your B2B Business: 8 Steps to Success
When you’re preparing to make a large purchase, don’t you love getting a recommendation from someone you trust? With the big-ticket sales going on in the B2B world, referrals are...
Recovering Lost Customers with Cart Abandonment Emails
Cart abandonment remains a significant obstacle for any marketer. Customers might come to your site and add products in their cart but unfortunately not everyone ends up buying the products they...
Navigating the B2B Sales Role in the Face of Growing Ecommerce
Will technology replace my job? If so, when? As the use of automation and artificial intelligence becomes more ubiquitous, these questions continue to thwart the future of job security across many...
Email Marketing Tips that Boost Conversion Rates
Despite the prediction that email marketing is being phased out as the most powerful communication channel, it still remains one of the best-converting communication means available, with an average ROI...
Ebook: Position Your B2B Ecommerce Business for Long-term Growth
The B2B ecommerce space has grown in both challenges and opportunities in recent years, from acquiring new business, retaining and growing revenue, reducing churn, and offering a customized experience that...
Digital Marketing Checklist for New SaaS Launches
Concur was the world’s first software-as-a-service (SaaS) provider. The travel and expense company started out selling expense software to computer software stores, but soon moved on from floppy disks and...
Leverage CPQ for a Shorter Sales Cycle, Increased Revenue
As a business-to-business seller, implementing a more consumerized experience into your buying cycle can help improve self-service and product transparency, and empower your sales team to take on a more...
Bring Consumerization to the B2B Buying Experience
Mass adoption of ecommerce technology in the corporate space – particularly software priced on a subscription basis – has powered a surge in B2B ecommerce purchases in recent years. An email...
7 Key Differences Between B2C and B2B Ecommerce Models
Much has been made in recent years of the digital business-to-business model (B2B) versus the digital business-to-consumer model (B2C), in terms of scope, customer acquisition and retention, pricing, product variety,...