If you're paying for traffic, don't make the mistake of sending targeted searchers to untargeted pages.
Gain customer loyalty, drive internal improvements, and manage your reputation by giving customers an opportunity to express themselves freely in satisfaction surveys.
To successfully sell internationally, you must not only price your products for local markets, but display them effectively. Therefore, it’s imperative to embrace IP-based routing, especially for emerging markets.
With a few simple tricks, your multilingual form will have fewer bugs and make your customers feel more at home – wherever they reside. That means higher conversion rates for you!
Raise your hand if you’ve heard of Boleto Bancario. Raise your other hand if you know what Ãœberweisung is. Take the day off if you know what iDeal is! Just...
Short, protected URLs are an invaluable tool in today’s e-commerce world. Use protected URLs liberally to simplify your e-commerce life.
Pricing your product is one of the most important steps in a product’s life-cycle. Price your product too high and you send potential customers to...
You can not simply use the current currency exchange rate as a basis for pricing your products in other markets! If you live in a country with a strong currency, like the EU countries or Great Britain, you are at a competitive disadvantage in other markets. If you are in a country with a weak currency, like the U.S., you can certainly use the exchange rate, but there is also an opportunity to increase your prices to still be competitive with the local market and make a little more money, but watch out for losing sales as an outsider.
Localization goes beyond translating text. When selling internationally, research the aesthetics and usability considerations of the targeted culture and design accordingly.
Take control of your BBB rating to help drive down unjust negative comments that appear in search engine results.
Decrease e-commerce friction and cart abandonment by setting prices in clean, round numbers in every local currency, and don't forget to price your products appropriately for the market.