Require Customers to Create an Account – If You Want Conversion Rates to Drop

There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast...

If you are using a different ecommerce system than your main credential engine, ensure that your ecommerce system supports single sign-on to facilitate tying the transaction information to the master customer account.

Make Your Submit Button Hard to Miss

As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization...

Want to increase customer conversion? Once the customer is in the final stages of the shopping cart, place a duplicate "Place Your Order" button near the top of the confirmation page.

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