All too often, e-commerce managers who try to increase revenues spend too much time looking at their average worldwide conversion rates. Erroneous conclusions are made and attempts to fix random elements of the conversion path or the layout of the shopping cart still fail to improve the situation. Instead, they should begin looking at conversion rates by country and finding better ways of appealing to local customers.
Are you converting visitors? Or are they going through the three step abandonment process described by analytics guru Avinash Kaushik as, “They came. They puked....
E-commerce Eye Candy - The Complete Guide to Successful Landing Pages
This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout...
Ideally, your checkout process should result in a win-win situation. If customers are not converting as you hoped and your company is not meeting its expected goals, it's time to investigate your funnel for where customers are dropping off.
This is the second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for...
This is second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. In this part we learn about global scalibility, conversion optimization for SaaS subscription products and what it means to be a recovering technologist.
I think for the folks that are selling digital goods, especially software, dialing in the right business model is critical. Is there a trial? How easy is it inside the application to up-sell users to the full version with expanded capabilities?
A few weeks ago, we posted our "Introduction to Navigating Japanese E-commerce" to prepare for the webinar by Yosuke Ito. This webinar, hosted by Chief Blogger Craig Vodnik helps e-commerce managers by reviewing the five keys to selling software online in Japan
Remember, entering the Japanese e-commerce market requires more than translating your website into a foreign language. It requires localizing the entire customer experience, from the payment methods that you offer to how you provide support.
Entering the Japanese e-commerce market requires more than translating your website into a foreign language. It requires localizing the entire customer experience, from how your software performs works on native machines to how you provide support.
In this week’s Ecommerce Eye Candy, KISSmetrics shows us some compelling numbers related to Geomarketing. According to GfK GeoMarketing (PDF), “…geomarketing brings clarity to the...
Location, Location, Location - Geo-marketing & Why it Matters: The Infographic from KISSmetrics
One of the biggest challenges facing business today is simplifying choice for online consumers. If we ignore this challenge we fail to grasp the context of our role in the consumer’s life. As consumers, our attention is finite; 24 hours per day is all we have. At work or play we are bombarded by choice and content has no respect for time.