Producers and distributors of digital content can build communities of users through up-front game sales, through monthly subscriptions or through in-game microtransactions. Regardless of your current model, you need to appreciate the benefits of alternative payment options and consider if they are right for your business.
Ecommerce professionals like to talk about methods for increasing their sales. Much of this discussion focuses on investing in affiliate programs, marketing, PPC, SEO, and landing pages; which tends to...
Your email marketing newsletter is the driving force behind creating an online experience for your subscribers throughout every stage of the buyer life cycle. The functionality, content, and relevancy need to be the main points of focus for your program.
If you're paying for traffic, don't make the mistake of sending targeted searchers to untargeted pages.
Gain customer loyalty, drive internal improvements, and manage your reputation by giving customers an opportunity to express themselves freely in satisfaction surveys.
To successfully sell internationally, you must not only price your products for local markets, but display them effectively. Therefore, it’s imperative to embrace IP-based routing, especially for emerging markets.
With a few simple tricks, your multilingual form will have fewer bugs and make your customers feel more at home – wherever they reside. That means higher conversion rates for you!
Raise your hand if you’ve heard of Boleto Bancario. Raise your other hand if you know what Ãœberweisung is. Take the day off if you know what iDeal is! Just...
Short, protected URLs are an invaluable tool in today’s e-commerce world. Use protected URLs liberally to simplify your e-commerce life.
Pricing your product is one of the most important steps in a product’s life-cycle. Price your product too high and you send potential customers to...
You can not simply use the current currency exchange rate as a basis for pricing your products in other markets! If you live in a country with a strong currency, like the EU countries or Great Britain, you are at a competitive disadvantage in other markets. If you are in a country with a weak currency, like the U.S., you can certainly use the exchange rate, but there is also an opportunity to increase your prices to still be competitive with the local market and make a little more money, but watch out for losing sales as an outsider.