Ecommerce Eye Candy – Geomarketing [Infographic]

In this week’s Ecommerce Eye Candy, KISSmetrics shows us some compelling numbers related to Geomarketing. According to GfK GeoMarketing (PDF), “…geomarketing brings clarity to the...

Location, Location, Location - Geo-marketing & Why it Matters: The Infographic from KISSmetrics

Interactive Video Makes Online Choice Easy for Consumers

One of the biggest challenges facing business today is simplifying choice for online consumers. If we ignore this challenge we fail to grasp the context of our role in the consumer’s life. As consumers, our attention is finite; 24 hours per day is all we have. At work or play we are bombarded by choice and content has no respect for time.

Ecommerce Eye Candy – How Social Login Affects Ecommerce [Infographic]

This week’s Ecommerce Eye Candy was created by Monetate, a provider of web page targeting and testing services, and focuses on social media’s effect on...

By allowing consumers to use social logins to further their social sharing, you are creating an opportunity for consumers to spend more time on your pages. Take advantage of these opportunities to learn more about your visitors in anticipation of their return to your website.

Ecommerce Eye Candy – Abandonment Issues [Infographic]

The last thing you want as a software vendor is to look at your carts’ conversion rates and see a ghost town. And with online...

The last thing you want as a software vendor is to look at your carts' conversion rates and see a developing ghost town. And with online retail becoming increasingly popular and lucrative we're going to see the emergence of a class of savvy online shoppers who will increase the rate of abandoned carts.

Presidential E-stores: Lessons in Landing Pages

The content of an ad should accurately reflect the content of the landing page. Whether the goal is to convert visitors to paying customers or simply acquiring visitor information like email addresses, that content should be simple and laser focused on guiding searchers and visitors to that goal.

Ecommerce Eye Candy – B2B Marketing [Infographic]

We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best...

We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best ways for marketers to go about communicating this value?

Ecommerce Eye Candy – Going Global [Infographic]

In this week’s installment of Ecommerce Eye Candy we have an infographic from Dribble by Kyle Anthony Miller highlighting the $572 billion that accompanied world wide...

We consider it a truism that localized sites are appealing to international visitors, and that localized prices reduce abandonment.

Ecommerce Eye Candy – Shopping Cart Abandonment [Infographic]

This week’s installment of Ecommerce Eye Candy comes from Monetate, a provider of marketing optimization services. The infographic touches upon a paramount ecommerce concern: the checkout...

The meat of this piece lies in the 11 elements of a "perfect checkout page" and the 11 "Do's and Don'ts" of a checkout process. As far as the former is concerned, one thing I wanted to see but did not find was a recommendation to include information about how the product is delivered. Don't assume your customer knows their product is not physical and that it is delivered electronically through email, etc. Rather, state the delivery method explicitly.

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