Ecommerce Eye Candy – Google Checkout in Real Life [Video]

This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout...

Ideally, your checkout process should result in a win-win situation. If customers are not converting as you hoped and your company is not meeting its expected goals, it's time to investigate your funnel for where customers are dropping off.

Landing Page Optimization: An Interview With Tim Ash — Part 2

This is the second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for...

This is second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. In this part we learn about global scalibility, conversion optimization for SaaS subscription products and what it means to be a recovering technologist.

Navigating Japanese Ecommerce [Webinar]

A few weeks ago, we posted our "Introduction to Navigating Japanese E-commerce" to prepare for the webinar by Yosuke Ito. This webinar, hosted by Chief Blogger Craig Vodnik helps e-commerce managers by reviewing the five keys to selling software online in Japan

Ecommerce Eye Candy – Geomarketing [Infographic]

In this week’s Ecommerce Eye Candy, KISSmetrics shows us some compelling numbers related to Geomarketing. According to GfK GeoMarketing (PDF), “…geomarketing brings clarity to the...

Location, Location, Location - Geo-marketing & Why it Matters: The Infographic from KISSmetrics

Interactive Video Makes Online Choice Easy for Consumers

One of the biggest challenges facing business today is simplifying choice for online consumers. If we ignore this challenge we fail to grasp the context of our role in the consumer’s life. As consumers, our attention is finite; 24 hours per day is all we have. At work or play we are bombarded by choice and content has no respect for time.

Ecommerce Eye Candy – How Social Login Affects Ecommerce [Infographic]

This week’s Ecommerce Eye Candy was created by Monetate, a provider of web page targeting and testing services, and focuses on social media’s effect on...

By allowing consumers to use social logins to further their social sharing, you are creating an opportunity for consumers to spend more time on your pages. Take advantage of these opportunities to learn more about your visitors in anticipation of their return to your website.

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