Buy Products or Get Rewards?

Producers and distributors of digital content can build communities of users through up-front game sales, through monthly subscriptions or through in-game microtransactions. Regardless of your current model, you need to appreciate the benefits of alternative payment options and consider if they are right for your business.

Need Help With Your International Pricing Strategy?

Pricing your product is one of the most important steps in a product’s life-cycle. Price your product too high and you send potential customers to...

You can not simply use the current currency exchange rate as a basis for pricing your products in other markets! If you live in a country with a strong currency, like the EU countries or Great Britain, you are at a competitive disadvantage in other markets. If you are in a country with a weak currency, like the U.S., you can certainly use the exchange rate, but there is also an opportunity to increase your prices to still be competitive with the local market and make a little more money, but watch out for losing sales as an outsider.

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