Ecommerce Eye Candy – Shopping Cart Abandonment [Infographic]

This week’s installment of Ecommerce Eye Candy comes from Monetate, a provider of marketing optimization services. The infographic touches upon a paramount ecommerce concern: the checkout...

The meat of this piece lies in the 11 elements of a "perfect checkout page" and the 11 "Do's and Don'ts" of a checkout process. As far as the former is concerned, one thing I wanted to see but did not find was a recommendation to include information about how the product is delivered. Don't assume your customer knows their product is not physical and that it is delivered electronically through email, etc. Rather, state the delivery method explicitly.

Buy Products or Get Rewards?

Producers and distributors of digital content can build communities of users through up-front game sales, through monthly subscriptions or through in-game microtransactions. Regardless of your current model, you need to appreciate the benefits of alternative payment options and consider if they are right for your business.

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