Ecommerce Eye Candy – Abandonment Issues [Infographic]

The last thing you want as a software vendor is to look at your carts’ conversion rates and see a ghost town. And with online...

The last thing you want as a software vendor is to look at your carts' conversion rates and see a developing ghost town. And with online retail becoming increasingly popular and lucrative we're going to see the emergence of a class of savvy online shoppers who will increase the rate of abandoned carts.

Presidential E-stores: Lessons in Landing Pages

The content of an ad should accurately reflect the content of the landing page. Whether the goal is to convert visitors to paying customers or simply acquiring visitor information like email addresses, that content should be simple and laser focused on guiding searchers and visitors to that goal.

Ecommerce Eye Candy – B2B Marketing [Infographic]

We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best...

We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best ways for marketers to go about communicating this value?

Ecommerce Eye Candy – Going Global [Infographic]

In this week’s installment of Ecommerce Eye Candy we have an infographic from Dribble by Kyle Anthony Miller highlighting the $572 billion that accompanied world wide...

We consider it a truism that localized sites are appealing to international visitors, and that localized prices reduce abandonment.

Ecommerce Eye Candy – Shopping Cart Abandonment [Infographic]

This week’s installment of Ecommerce Eye Candy comes from Monetate, a provider of marketing optimization services. The infographic touches upon a paramount ecommerce concern: the checkout...

The meat of this piece lies in the 11 elements of a "perfect checkout page" and the 11 "Do's and Don'ts" of a checkout process. As far as the former is concerned, one thing I wanted to see but did not find was a recommendation to include information about how the product is delivered. Don't assume your customer knows their product is not physical and that it is delivered electronically through email, etc. Rather, state the delivery method explicitly.

Buy Products or Get Rewards?

Producers and distributors of digital content can build communities of users through up-front game sales, through monthly subscriptions or through in-game microtransactions. Regardless of your current model, you need to appreciate the benefits of alternative payment options and consider if they are right for your business.

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