Nine Critical Elements of a Confirmation Page

Think of the confirmation page as preventive care, the things a patient should know and do to avoid a visit to the doctor's office. All the above best practices should be in place in order to prevent customer contacts. Not because you don't value your customers and don't want to hear from them. Rather, these elements are in place precisely because you care for your customers and want them to have the smoothest experience possible with your company.

Fix Low-Converting Regions With Price Tests

All too often, e-commerce managers who try to increase revenues spend too much time looking at their average worldwide conversion rates. Erroneous conclusions are made and attempts to fix random elements of the conversion path or the layout of the shopping cart still fail to improve the situation. Instead, they should begin looking at conversion rates by country and finding better ways of appealing to local customers.

Ecommerce Eye Candy – Google Checkout in Real Life [Video]

This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout...

Ideally, your checkout process should result in a win-win situation. If customers are not converting as you hoped and your company is not meeting its expected goals, it's time to investigate your funnel for where customers are dropping off.

Landing Page Optimization: An Interview With Tim Ash — Part 2

This is the second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for...

This is second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. In this part we learn about global scalibility, conversion optimization for SaaS subscription products and what it means to be a recovering technologist.

Navigating Japanese Ecommerce [Webinar]

A few weeks ago, we posted our "Introduction to Navigating Japanese E-commerce" to prepare for the webinar by Yosuke Ito. This webinar, hosted by Chief Blogger Craig Vodnik helps e-commerce managers by reviewing the five keys to selling software online in Japan

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