We all know we should test our sites for conversion optimization. But where do we start? How do we find out what really works? Building Keystones talked to Chris Goward, founder...
Offer your business customers their preferred sales channels, whether in the form of a sales rep, channel partner or e-store. For direct online sales, make sure that the shopping experience matches customer expectations of convenience and service.
If 80 percent of merchants believe they deliver excellent service, but only eight percent of customers think that's true, it's time for merchants to improve their service. It's not just about helping your customers. The right action here is also the profitable one.
Reduce your customer contacts and churn rates by localizing customer service channels for regions that bring in significant revenue and above average contact rates.
Some facts to consider: Registration forms interrupt the checkout process and lead to cart abandonment Customers are weary of creating more passwords Reducing the amount of fields in a registration form increase conversions
Transforming a curious visitor into a paying customer depends on a variety of elements including: The amount of pages a customer must traverse until they reach the...
Search engine optimization (SEO) brings visitors to your site. But conversion rate optimization (CRO) turns those visitors into paying customers, like when a caterpillar becomes a butterfly.
Think of the confirmation page as preventive care, the things a patient should know and do to avoid a visit to the doctor's office. All the above best practices should be in place in order to prevent customer contacts. Not because you don't value your customers and don't want to hear from them. Rather, these elements are in place precisely because you care for your customers and want them to have the smoothest experience possible with your company.
This week’s Ecommerce Eye Candy comes from Visual.ly and asks the simple question, “What is HTML5 and Why Should We All Care?” HTML5 provides many benefits...
This week's E-commerce Eye Candy comes from Visual.ly and asks the simple question, "What is HTML5 and Why Should We All Care?"
What if visitors spent 20 minutes shopping in the aisles of a store, placing items in their cart, lining up for the checkout and then suddenly run out the door, abandoning the cart in the middle of the checkout line? What scared them away?
A clear, well-designed checkout process is crucial to your conversion rate. Perform testing to determine which elements are leading to success and which elements are leading to abandonment.