Landing Page Optimization: An Interview With Tim Ash — Part 2

This is the second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for...

This is second, and final part of our conversation with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. In this part we learn about global scalibility, conversion optimization for SaaS subscription products and what it means to be a recovering technologist.

Navigating Japanese Ecommerce [Webinar]

A few weeks ago, we posted our "Introduction to Navigating Japanese E-commerce" to prepare for the webinar by Yosuke Ito. This webinar, hosted by Chief Blogger Craig Vodnik helps e-commerce managers by reviewing the five keys to selling software online in Japan

Ecommerce Eye Candy – Geomarketing [Infographic]

In this week’s Ecommerce Eye Candy, KISSmetrics shows us some compelling numbers related to Geomarketing. According to GfK GeoMarketing (PDF), “…geomarketing brings clarity to the...

Location, Location, Location - Geo-marketing & Why it Matters: The Infographic from KISSmetrics

Interactive Video Makes Online Choice Easy for Consumers

One of the biggest challenges facing business today is simplifying choice for online consumers. If we ignore this challenge we fail to grasp the context of our role in the consumer’s life. As consumers, our attention is finite; 24 hours per day is all we have. At work or play we are bombarded by choice and content has no respect for time.

Ecommerce Eye Candy – How Social Login Affects Ecommerce [Infographic]

This week’s Ecommerce Eye Candy was created by Monetate, a provider of web page targeting and testing services, and focuses on social media’s effect on...

By allowing consumers to use social logins to further their social sharing, you are creating an opportunity for consumers to spend more time on your pages. Take advantage of these opportunities to learn more about your visitors in anticipation of their return to your website.

Ecommerce Eye Candy – Abandonment Issues [Infographic]

The last thing you want as a software vendor is to look at your carts’ conversion rates and see a ghost town. And with online...

The last thing you want as a software vendor is to look at your carts' conversion rates and see a developing ghost town. And with online retail becoming increasingly popular and lucrative we're going to see the emergence of a class of savvy online shoppers who will increase the rate of abandoned carts.

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