Newest post in Customer Experience: How to Create a B2B Customer Experience That Will Keep Buyers Coming Back In 1975, a miner walked into the luxury department store, Nordstrom, with a pair of worn, dirty tires and asked for his money back. He had purchased the tires several years...
6 Digital Marketing Tactics to Drive Your B2B Ecommerce Business In the digital era, everything and anything is available online. Consumers research online before making even the smallest buying decisions, like a simple mobile cover. Customers are looking for the...
Navigating the B2B Sales Role in the Face of Growing Ecommerce Will technology replace my job? If so, when? As the use of automation and artificial intelligence becomes more ubiquitous, these questions continue to thwart the future of job security across many...
5 effective ways to grow your performance marketing network Having a structured communication plan to grow your performance marketing program is fundamental for success. As with all marketing channels, the first step is to look at the big picture, namely...
How to write a unique value proposition in under 15 minutes Communicating your company’s value proposition is certainly one of the hardest things you can do as a marketer. Getting it right determines the rise or fall of your business. The purpose...
4 Ways to Improve Customer Retention With Storytelling Your customers are constantly bombarded with corporate promotions and marketing messages. As a result, customer retention has become increasingly difficult. Retaining customers takes more than just high-quality products and a smooth...
Avoid These Product Content Mistakes to Drive Sales Success Are you sure your product pages are optimized? It pays to know, as online sales success comes from product pages full of accurate, up-to-date information and rich, compelling images and...
Offer More or Offer Something Similar? How to Choose Between Up- And Cross-Selling Every business wants to make the most of their products and margins — from what we can tell, it’s pretty universal to want your company to do better. The hard...
cleverbridge Unveils New Cart Abandonment Solution How many times has a customer placed an item in their online cart without ever clicking the purchase button? They may be considering if the price is too high, conducting research...
Ebook Series: 4 Key Topics to Help Grow Your B2B Ecommerce Company in 2019 The expansion of B2B ecommerce shows no sign of slowing down, with Forrester projecting growth to reach $1.8 trillion in the U.S. by 2023, and account for 17 percent of...