Combining strong payment processing capabilities and localized customer experience with a powerful testing tool creates opportunities that lead directly to more revenue and higher conversion rates.
The success of your business depends on your ability to provide the best possible customer experience. That means not just knowing what to do, but being able to execute quickly.
To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.
Taking the time to evaluate differing support methods and content arrangement can lead to inspiring new ideas that will help reduce contacts and refund requests from frustrated customers who want to use your product but can't figure out how.
To improve your customer support offering, review and optimize how you help your customers immediately after the transaction occurs. It is best to start by looking at the order confirmation page/email and reevaluating the information you share with customers.
Effective localization is imperative to global ecommerce success. But it takes time and resources to expand your international reach. So make sure you have a solid strategy that includes research as the first step.
Wherever you find digital shopping, you will also find different regional requirements for succeeding in those markets. A flexible global customer experience means that your business technology gives the best customer experience to anyone who visits your site, no matter where they come from.
Knowing how to protect your business will ensure that your efforts at improving your market share in key target markets will lead to more subscribers, more recurring revenue and greater customer lifetime value.
No one wants to see subscribers churning away. Instead of desperately trying to hang on to a customer like some overly obsessed spurned lover, once a customer decides they want to part ways from you, you should make that separation as painless as possible.
