As the weather warms up after a long winter, consumers are logging off their computers and taking off to beach vacations, backyard barbecues and hiking excursions. But your business can’t...
Proper MVT testing is critical to reaching valid conclusions. Running tests incorrectly or with unreliable results leads to incorrect conclusions.
Create a methodology to analyze your site's traffic and conversion rates. By focusing on the the highest traffic sources, you can optimize conversion rates and increase your revenue. Not all traffic is equal!
Conversion rates are important, but not when compared to other companies, rather against your own historical conversion rates.