Measure This! Customer Service KPIs

Successful software companies understand that their ecommerce customers keep their business afloat and also provide opportunities to improve many aspects of their offering – from marketing efforts to checkout process...

Making Money from Software Piracy

This week’s post comes from Michael Goff the Marketing Director for V.i. Labs. V.i. Labs helps software companies recover revenue from people who use their software with an unpaid license. Infringing...

Foreign Currencies Are Wildly Fluctuating. Have You Looked at Your Product Prices?

In order to plan strategically you need to decide between two questions: “Do I want to be paid the same amount for my product in foreign currencies?” or, “Am I looking to price my product according to what the market will bear?” With the former strategy, you know exactly how much you will earn in your home currency for each sale. With the latter, your product will either be priced higher or lower than your domestic price.

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