For any business with a digital presence – especially ecommerce companies that market and sell exclusively online – driving organic traffic to your website remains a constant challenge and a...
Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.
We've identified three different volume pricing models for digital goods to help you evaluate your current strategy and make sure it is working for you.
One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.
To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
In the first part of our series on metrics and reporting tips for subscription businesses, we covered how to measure value with value metrics by breaking them out into three...
Powerful subscription metrics support your business strategy. They answer questions like: What attracts and converts new users into subscribers? Are your subscribers engaged for the long-term? What’s your monthly/annual recurring revenue – and...
Editor note: Big news! We’re happy to announce that cleverbridge is partnering with ChartMogul to provide real-time subscription analytics for subscription businesses.
Businesses need to reduce the security risks and costs associated with fraudsters exploiting sensitive customer information. Protecting customer accounts, and monitoring behavioral biometrics all have very real effects on your bottom line.