A Funny Thing Happened During the A/B Test

Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.

Measuring ROI for Paid Social Ads

One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.

Four Proactive Tips to Reduce Chargeback Rates

To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.

Protecting Your Customers From Account Takeovers

Businesses need to reduce the security risks and costs associated with fraudsters exploiting sensitive customer information. Protecting customer accounts, and monitoring behavioral biometrics all have very real effects on your bottom line.

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