One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.
To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
In the first part of our series on metrics and reporting tips for subscription businesses, we covered how to measure value with value metrics by breaking them out into three...
Powerful subscription metrics support your business strategy. They answer questions like: What attracts and converts new users into subscribers? Are your subscribers engaged for the long-term? What’s your monthly/annual recurring revenue – and...
Editor note: Big news! We’re happy to announce that cleverbridge is partnering with ChartMogul to provide real-time subscription analytics for subscription businesses.
Businesses need to reduce the security risks and costs associated with fraudsters exploiting sensitive customer information. Protecting customer accounts, and monitoring behavioral biometrics all have very real effects on your bottom line.
Maximizing customer satisfaction and increasing revenue depends on accurate and complete information. Event tracking provides you the data you need to provide your customers with the very best user experience and to provide your bottom line with more revenue.
Happy Leap Day! This infographic takes a looks at some statistics to remind us of the costs around adding that extra day.
Just as advancements in technology are changing how business is done across the Internet, so too is data science playing a role in agriculture. Those of us who grew up far...