Vertical SaaS Segment on the Rise

Rapid growth in the software-as-a-service (SaaS) industry shows no sign of slowing down, with research firm OpenView Labs forecasting a 21.5 percent increase to $71.2 billion by the end of...

A Funny Thing Happened During the A/B Test

Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.

Measuring ROI for Paid Social Ads

One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.

Four Proactive Tips to Reduce Chargeback Rates

To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.

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