9 matches for "drip marketing"

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Drip Marketing to Increase Sales And Leads: Part Three

Enjoy the final piece of our series of posts on drip marketing! Part 3: Email Marketing – The Third Hurdle Previously, we discussed how to generate traffic through paid search and then collect user information through user registration. We ended our discussion with suggestions for building a large email list. The goal, of course, is […]

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Drip Marketing to Increase Sales and Leads: Part Two

Welcome to part 2 of our 3-part series on drip marketing campaigns.  Where part 1 focused on the four areas of paid search that lead to successful lead generation, part 2 discusses tactics that online vendors can use to funnel new paid search traffic into a paying customer base. Part 2: Registering Visitors – The […]

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Drip Marketing to Increase Sales and Leads: Part One

A special three-part series covering best practices in the three areas necessary for an effective online drip marketing campaign: paid search, user registration and email marketing.   Part 1: Paid Search – The First Hurdle After working in the online marketing space for over eight years, I realize the value of an effective online marketing […]

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Ecommerce Eye Candy – Cyber Week Software Promotions

However, our prediction that social networks would play a key role in holiday shopping has so far proven unfounded as sales through Facebook, Twitter and other sites fell close to 35% compared to 2011.

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Ten Tips on Customer Lifecycle Campaigns

Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.

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Four Tips for Delivering Unforgettable Customer Experiences

As we head into the holidays and you anticipate launching your marketing strategy for 2016, take a few minutes to conduct a self-assessment. Ensure that your marketing and sales strategies are set to deliver a seamless customer experience.

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Four Strategies for Retargeting PPC Campaigns

Retargeting can be a strategic component of every online marketing plan whether you’re looking to drive prospects back to the shopping cart, increase trial downloads or subscription renewals, or even just to promote awareness of your brand.

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Three Mistakes to Avoid in Email Newsletters

Your email marketing newsletter is the driving force behind creating an online experience for your subscribers throughout every stage of the buyer life cycle. The functionality, content, and relevancy need to be the main points of focus for your program.