Wherever you find digital shopping, you will also find different regional requirements for succeeding in those markets. A flexible global customer experience means that your business technology gives the best customer experience to anyone who visits your site, no matter where they come from.
There are lots of ways to increase CLV even with the expectation of holiday discounts. The important thing is you avoid devaluing your solution in the long term!
Make sure you are creating effective emails by understanding design best practices for different marketing and billing events, and different types of customers.
If your website has significant cross-border traffic, but conversion rates for those traffic sources are low, it’s time to focus on monetizing that international traffic. But to do that effectively...
Don't waste time and valuable resources shuttling between your business systems. Not only is that expensive and error-prone, it can lead to a less profitable business altogether. Employing the right APIs means having a coordinated business.
To effectively and securely collect payments, you must, among many other things, open up merchant accounts, put payment gateways in place, manage contracts with global payment service providers, comply with PCI DSS, and abide by global taxation requirements.
You don't have to plan your Q4 promotional calendar completely around Black Friday and Cyber Monday. However, you do have to keep channel partners informed and communicate your plans to them.
One of the most important technical aspects of email marketing is deliverability. Without a healthy sending reputation, your email program might not even exist.
As we approach the advent of the GDPR, savvy businesses should view it as a chance to reevaluate their attitudes and practices around customer data. And since there’s a high likelihood that the GDPR will affect most firms, why not play it safe and shoot from the outset?