Much has been made in recent years of the digital business-to-business model (B2B) versus the digital business-to-consumer model (B2C), in terms of scope, customer acquisition and retention, pricing, product variety,...
Below is the first installment in a series of blog posts supporting the launch of cleverbridge’s new Performance Marketing Platform, powered by Partnerize. Have you ever had a surprise that you’ve...
As a digital business, the challenge of acquiring new users of your product, converting them into paying customers, and building long-term relationships is more present than ever. But with SaaS growth...
“By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models, regardless of where the software resides. What began as a trickle a few years ago...
Performance marketing is here to stay. In fact, we believe strongly that all marketing should be measured on performance. As the industry moves toward online and mobile, there’s a new...
The Supreme Court ruled on Thursday that online retailers can be required to collect sales tax in states where they don’t maintain a physical presence – a decision that settles...
The use of smart phones, tablets and other mobile devices has completed its cycle from emerging trend to ubiquity, so much so that Google estimates 50 to 60 percent of...
The fervent push from enterprise to software-as-a-service within the last decade has enabled end users to sidestep some of the key hurdles associated with software maintenance and implementation. Chief among...
The rise of affiliate marketing continues. The ecommerce industry is growing and gaining more influence in the global economy. The example below indicates revenue made in Germany within recent years, with...
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