If your website has significant cross-border traffic, but conversion rates for those traffic sources are low, it’s time to focus on monetizing that international traffic. But to do that effectively...
Don't waste time and valuable resources shuttling between your business systems. Not only is that expensive and error-prone, it can lead to a less profitable business altogether. Employing the right APIs means having a coordinated business.
To effectively and securely collect payments, you must, among many other things, open up merchant accounts, put payment gateways in place, manage contracts with global payment service providers, comply with PCI DSS, and abide by global taxation requirements.
You don't have to plan your Q4 promotional calendar completely around Black Friday and Cyber Monday. However, you do have to keep channel partners informed and communicate your plans to them.
One of the most important technical aspects of email marketing is deliverability. Without a healthy sending reputation, your email program might not even exist.
As we approach the advent of the GDPR, savvy businesses should view it as a chance to reevaluate their attitudes and practices around customer data. And since there’s a high likelihood that the GDPR will affect most firms, why not play it safe and shoot from the outset?
When it comes to reducing churn, identify your most valuable customers and ensure they are getting the benefits that drove them to sign up in the first place.
Taking your business global is filled with complexity. The challenges complying with tax and privacy laws multiply with each new market you enter. Recently, cleverbrige Co-Founder Craig Vodnik sat down with Technori's Scott Kitun to discuss when and how companies should address their global tax and privacy compliance.
Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.