The New Performance Marketing Platform On July 25 this year, we officially launched our performance marketing platform (PMP), powered by Partnerize. Over the past 12-plus months we have been gathering feedback...
As a start-up ecommerce company or SMB, your initial efforts are likely focused on building a quality product or service and selling it through a standard payment method. As your...
Concur was the world’s first software-as-a-service (SaaS) provider. The travel and expense company started out selling expense software to computer software stores, but soon moved on from floppy disks and...
The adage that retaining existing customers is more valuable to your business than acquiring new ones is particularly true in the B2B space. And setting up a process to increase...
As a business-to-business seller, implementing a more consumerized experience into your buying cycle can help improve self-service and product transparency, and empower your sales team to take on a more...
Mass adoption of ecommerce technology in the corporate space – particularly software priced on a subscription basis – has powered a surge in B2B ecommerce purchases in recent years. An email...
Much has been made in recent years of the digital business-to-business model (B2B) versus the digital business-to-consumer model (B2C), in terms of scope, customer acquisition and retention, pricing, product variety,...
Below is the first installment in a series of blog posts supporting the launch of cleverbridge’s new Performance Marketing Platform, powered by Partnerize. Have you ever had a surprise that you’ve...
As a digital business, the challenge of acquiring new users of your product, converting them into paying customers, and building long-term relationships is more present than ever. But with SaaS growth...
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