In the digital era, everything and anything is available online. Consumers research online before making even the smallest buying decisions, like a simple mobile cover. Customers are looking for the...
“Businesses that win the hearts, minds, and wallets of their customers all have one thing in common: They allow their customers to operate in their preferred channel, seamlessly migrate between...
The adage that retaining existing customers is more valuable to your business than acquiring new ones is particularly true in the B2B space. And setting up a process to increase...
Will technology replace my job? If so, when? As the use of automation and artificial intelligence becomes more ubiquitous, these questions continue to thwart the future of job security across many...
Having a structured communication plan to grow your performance marketing program is fundamental for success. As with all marketing channels, the first step is to look at the big picture, namely...
If you‘re selling your own products online, handling payments can represent a great deal of challenges for your business. The onus of payment processing, billing, fees and taxation is fully...
When it comes to reducing churn, identify your most valuable customers and ensure they are getting the benefits that drove them to sign up in the first place.
In whichever way your software-as-a-service company defines success – through the number of subscriptions, volume of customers, or sheer dollars and cents – there’s no better way to position your...
Communicating your company’s value proposition is certainly one of the hardest things you can do as a marketer. Getting it right determines the rise or fall of your business. The purpose...
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