Whether selling a product or service in-store or as a one-and-done offering online, closing the sale is traditionally viewed as the end of the customer lifecycle. In these scenarios, the...
Personalizing your content isn’t just professional, it’s profitable. In a study conducted by the Boston Consulting Group (BCG), more than half of the respondents say they are expecting a 6...
Ecommerce businesses without any physical presence in a state may soon be required to collect sales tax from its customers – more commonly known as Internet Sales Tax – or...
Long gone are the days of acquiring a customer in-store, building a personal relationship over time, and ensuring their ongoing satisfaction with your product or service with a series of...
This week, I sat down with cleverbridge co-founder Craig Vodnik to discuss his insights on ecommerce opportunities and challenges, the latest industry trends, and how digital businesses need to prepare...
“Stop using Excel, finance chiefs tell staffs,” was the provocative Wall Street Journal headline that made me stop my incessant scrolling. Did I miss something? Was Microsoft Excel on its...
Online shopping cart abandonment rates vary across industries, though data from research firm Listrak places the current average rate at 81 percent – up from 75 percent for the prior...
I recently presented a series of insights at Affiliate Summit Europe, London, discussing the ways in which digital businesses can enhance their affiliate relationships, and the importance this has to...
Based on research from Statista 2018, it’s estimated that by 2021 there will be 3.02 billion social media users – that’s 40 percent of the world’s population. With this many...