While many subscription commerce/billing platforms are great if you offer a complex or high volume subscription product, or are looking for quick time-to-market, the challenge some companies discover is that most of these solutions only support a fraction of the capabilities that your business might require.
With an array of options, it can be easy to get locked into a provider that doesn’t meet your company’s specific requirements. Or, even worse, the wrong solution becomes a limiting factor in responding to future shifts in products/services, pricing or market opportunities.
Focusing exclusively on customer acquisition —without a plan to reinforce value and nurture a relationship —is a recipe for short-term success and long-term failure.
Give your customers a positive experience with your brand. Provide clear support options and resources that are relevant, easy to navigate and up-to-date.
Subscription billing models comes in all shapes and sizes. As more companies apply subscriptions to their businesses, they explore different ways to bill their subscribers. But which model is really best to use? And what are the pros and cons of the model you choose?
Companies like Netflix and Spotify are able to cultivate cohorts of customers who continue to submit additional payments over time for two interdependent reasons: Customers frequently use the service, and the service is frequently updated.
Adopting a subscription business model means making changes. That's not just changing how you price your products and how you interact with your customers. You also need a new way to relate to subscription metrics.
The team at cleverbridge developed the Five Fundamentals of World Class Customer Support to provide efficient and polite support that leave customers overwhelmingly satisfied.
We've identified three different volume pricing models for digital goods to help you evaluate your current strategy and make sure it is working for you.