Subscription Economy

Changing the software business

The software business is no longer about a single, one-time transaction with a customer. The subscription economy means building ongoing relationships with customers and managing dynamic customer lifecycles. It means adapting to different business models and offering flexible pricing and subscription terms in order to maximize your recurring revenue.

By 2015, 35% of Global 2000 companies with non-media digital products will generate incremental revenue of 5% to 10% through subscription based services and revenue models. – Gartner

Subscriptions bring a whole new set of challenges to e-commerce. Are you prepared for the complexities? cleverbridge is. We’re already helping companies optimize their subscription models, strengthen their customer relationships, retain subscribers and scale worldwide. Subscription commerce can be complex, but it doesn’t have to be. cleverbridge can simplify your business in this subscription economy.

Proven Expertise

The trusted partner for subscription commerce

cleverbridge processes millions of subscription transactions every year. With this experience, we can advise you on what really works, and back it up with the capabilities needed to grow your subscription business.

We are a full service subscription commerce partner. Our integrated offering means avoiding the complexities and headaches associated with identifying, negotiating and managing a multitude of separate vendors. Why cobble together a fraud vendor, customer service, gateway providers, shopping cart software, marketing support, transaction accounting, tax collection, affiliate tracking and all the rest? cleverbridge covers all of that and more.

Partnering with us gives you the expertise, capabilities and services needed for your subscription business to truly excel globally. Our support for dozens of languages, currencies and payment methods makes it easy for you to expand your business quickly and easily into new markets.

Capabilities

Complete subscription commerce with maximum flexibility and simplicity

Subscriptions are a core competency of our platform, not an afterthought. So whether you sell online services, software or content, we already support your business model.

Offer any combination of product types, including:

  • Subscriptions
  • Trials
  • Entitlements and credits
  • Perpetual license

Customize subscription pricing to your market:

  • Freemium and service tier
  • Upgrades, downgrades, proration
  • Usage-based/metered billing
  • Multi-item subscriptions

Fine-tune your subscription marketing with:

  • Free trials
  • Dynamic pricing
  • Volume discount pricing
  • Discounts and coupons
  • Salesforce.com integration
  • Email marketing
  • Affiliate/reseller management and marketing

Maximize recurring revenues with features like:

  • Automatic renewals
  • Pre-billing
  • In-application ordering
  • Renewal optimization
  • Dunning management

In addition, cleverbridge helps you optimally manage your subscription business with subscription alignment, cancellation and reinstatement tools, alternative revenue recognition options, and subscription-optimized REST and SOAP APIs.

Integrations

When it comes to integration, we recognize the importance of simplifying your business, streamlining processes and saving time. To that end, the cleverbridge platform integrates seamlessly with literally dozens of business-critical systems and solutions, such as:

CRM

Web Analytics

Affiliate Management

ERP

Financials

Email Marketing

Pricing

Premium

We’re a premium provider so our pricing is not the lowest in the industry… our service is the best and our pricing represents that.

Customized

We tailor our service so we tailor our prices. We create custom pricing based upon a variety of factors, such as average product price, volume of products sold and features and services required. Frequently, our pricing model is a percentage of the transaction amount.

Flexible

Contract lengths are flexible and non-exclusive. We are able to do this because we are confident that our platform’s performance and our outstanding service will exceed your expectations. We partner with clients because we want to – not because we have to.

Our goal is to get your business on our platform so that both sides profit. When you partner with cleverbridge, you’re partnering with a friend for life!