Building Keystones: Three Mistakes To Avoid In Email Newsletters
Oct 20, 2011
This post targets pitfalls to avoid when creating an email marketing campaign.
The latest Building Keystones post identifies three mistakes online marketers make when executing email marketing campaigns. In “Three Mistakes To Avoid In Email Newsletters,” cleverbridge email marketing specialist Caitlin Marco makes recommendations to steer clear of these pitfalls. Take a look at an excerpt below:
Despite its age, email is still the top performing channel in online sales. Only email marketing has the technology to drive and maintain customer engagement, track metrics for optimization, and foster market research all in one. But, a hastily set up email marketing newsletter can negate all these benefits.
It would take a full length book to cover all of the mistakes online marketers make attempting to improve their metrics. For the sake of brevity, I’ve focused on three basic mistakes that marketers make sending out newsletters. Read More >>