Make Your Submit Button Hard to Miss

As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization...

Want to increase customer conversion? Once the customer is in the final stages of the shopping cart, place a duplicate "Place Your Order" button near the top of the confirmation page.

Selling Globally? Tax Tips You Need Now

The advent of ecommerce brought global selling to the masses. Buyers across the globe can now easily find your products thanks to online selling. Although...

In the U.S., sales tax is added onto the marketed price. Customers who go to a brick-and-mortar store are used to seeing a price of $99 knowing they will pay more than that for the product. In the European Union, however, Value Added Tax (VAT) is a tax on the perceived value of a product and is marketed as a component of the final price.

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