Make sure you are creating effective emails by understanding design best practices for different marketing and billing events, and different types of customers.
Whether your online sales strategy is nice or naughty over the next few months will determine whether you wake up to a stocking stuffed with shiny new subscription revenue ... or an inert, lusterless lump of unengaged users.
Editor note: Big news! We’re happy to announce that cleverbridge is partnering with ChartMogul to provide real-time subscription analytics for subscription businesses.
Figuring out whether the product or service you sell is taxable is one thing. Determining rates is another, and your obligations change according to the location of both your business and your buyers. To complicate things even more, the rules change frequently and repercussions for violating the rules can be swift and severe.
The road to global subscription success is paved with knowledge and understanding. Beyond creating seamless customer experiences and implementing complex billing scenarios, you also have to know what compliance issues you will face on your road to global customers and understand how to mitigate that risk.
Here at cleverbridge, we understand that expanding your subscription business globally has great appeal, and that doing so is more complicated than it appears on the surface.
Affiliate marketing is one of the best channels for acquiring new customers and generating revenue. So how do you make sure that your affiliates have what they need to succeed? Integrating email into your affiliate program is an effective way to help both you and your affiliates hit their goals.
There are many frameworks that governments and industry groups have created to assist businesses with this complex task. The main ones we discuss in this article are PCI DSS, ISO and GDPR.
Knowing how to protect your business will ensure that your efforts at improving your market share in key target markets will lead to more subscribers, more recurring revenue and greater customer lifetime value.
Our August Digest examines Uber's debut of time-based, flat-rate subscriptions, the customer journey, the benefits of security standards and a new sales tax bill in the U.S. Congress.