Subscription billing models promise recurring revenue streams and maximized value from your customer relationships, subscriptions also carry with them unique accounting and business analysis challenges.
In 2015 we covered the tips and tools you need to bring your business to the next level. Below, find our most popular posts of the year, important digital publications you might have missed and our contributions to the subscription commerce conversation across the internet in our 2015 year in review.
While most lists of trends simply itemize whichever styles happen to be the most popular at the time, the folks from The Deep End web design studio went above and beyond. They searched through the most popular trends and identified the ones that have been proven to boost conversion.
As we head into the holidays and you anticipate launching your marketing strategy for 2016, take a few minutes to conduct a self-assessment. Ensure that your marketing and sales strategies are set to deliver a seamless customer experience.
An omnichannel retailer enables consumers to use multiple channels to engage with their brand throughout the buying journey. From mobile devices to desktops to in-store visits, the customer’s experience needs to be ubiquitous.
Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.
It’s easy to make business decisions based on your gut, however, it’s not smart because it’s not driven by real data. We know you are in a hurry, but if you take the time to do some A/B testing, you will end up with results that can put you on the road to increased revenue.
Traditionally, the C-suite has viewed software piracy as an unsolvable problem and has accepted it as a cost of doing business similar to “shrinkage” in retail businesses. In fact, software piracy can be a significant source of revenue once you are able to reach, educate and convert these “unpaid users.”
If your business lives and dies by subscriptions, you need to understand the map of your subscriber’s journey and its relevant KPIs. Make sure that your ecommerce arsenal has capabilities to support subscribers at each stage of their journey. This will ultimately reduce headaches and provide business stability for the future.
The team at cleverbridge developed the Five Fundamentals of World Class Customer Support to provide efficient and polite support that leave customers overwhelmingly satisfied.