Shifting to subscriptions from a perpetual license business model requires careful planning for migrating your systems. But that isn’t the whole story. Companies must also communicate effectively to customers about...
Customer loyalty programs help businesses strengthen customer relationships. Though they take careful planning, they yield enormous benefits.
The agriculture industry is harvesting the benefits of cloud technology and connected devices. As AgTech businesses continue innovating and delivering value, monetization strategies and business growth will come sharply into focus. Make sure that you understand your AgTech business's value and how to properly manage subscription billing and customer experiences.
Mobile technology is changing the way farmers practice agriculture. Access to cloud and mobile technology, IoT devices and the need to continually increase agricultural efficiency and yield puts farmers in the middle of a technological revolution.
Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.
A poor sender reputation means poor email deliverability. But how does the dark side of email deliverability impact my business? And how can you fix it?
March is out like a lion, and it's time for our monthly Ecommerce Digest. This month, we wrote about tips on the B2B market, predictive analytics, the continuing spread of IoT and subscriptions, and an important update on global tax compliance for digital goods vendors.
Companies with great customer service succeed. While this sounds simple, getting it right can be a challenge. Take a look at the numbers in this infographic from Kissmetrics.
The explosion in content marketing has made it more and more difficult for online marketers to stand out from the crowd. Whether it is an ecommerce product page, an email...
The quality of your data can affect every aspect of customer experience. From inbound customer service calls to outbound and multichannel marketing efforts, customer data can make or break customer satisfaction and retention.