The success of your business depends on your ability to provide the best possible customer experience. That means not just knowing what to do, but being able to execute quickly.
One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.
To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.
Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.
Taking the time to evaluate differing support methods and content arrangement can lead to inspiring new ideas that will help reduce contacts and refund requests from frustrated customers who want to use your product but can't figure out how.
To give you some context for some of the costs you might not expect in the area of billing and payments, we wanted to focus on the payment processing capabilities required to grow online revenue and the development resources needed to make sure everything is functioning smoothly.
To improve your customer support offering, review and optimize how you help your customers immediately after the transaction occurs. It is best to start by looking at the order confirmation page/email and reevaluating the information you share with customers.
Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.
To increase your global revenue, localize key aspects of your order and checkout process.
Effective localization is imperative to global ecommerce success. But it takes time and resources to expand your international reach. So make sure you have a solid strategy that includes research as the first step.