The more you invest in your email marketing program, the more revenue you will generate. Make sure you are familiar with the critical capabilities of a high-performing email marketing platform and the most effective types of email marketing campaigns.
One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.
Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
Marketing with affiliates poses unique challenges to your digital strategy. Unlike your other channels, your success is only as strong as your relationships with individual affiliates. But once you treat your affiliates as partners and as real people, you can harness their efforts to do what they do best.
We discussed strategies and tactics for succeeding in affiliate marketing, and we learned (among many other things): why creating multiple types of affiliate sites is crucial for revenue generation, the advantage of building out authority sites and the difficulty in maintaining them, and what are the best channels for traffic and conversions.
To make a difference in your website’s traffic and revenue, you need a a great strategy to support building your program with many affiliates that are relevant to your product/service....
Facebook, and other social networks, are increasingly used by businesses to raise awareness of their brands and capture new customers and revenue. In order to leverage these networks successfully, make sure you define your target audience, create engaging content, and amplify your reach through influencers and Ads.
Make sure you are creating effective emails by understanding design best practices for different marketing and billing events, and different types of customers.