If you are responsible for driving traffic from different parts of your website into an online store, you should think about the stories you want to tell and how they're going to "drive profitable customer action."
What are you trying to achieve with your content marketing? Is it to influence the amorphous concept of brand awareness, or is your content designed specifically to generate sales? Different organizations have different goals, but if you want to be successful you have to know what your target is.
For the September Ecommerce Digest, we're digging into localization, Klarna's debut in the U.S., the role of shopping carts in subscription commerce, the challenges of omnichannel shopping, and the impact of chip-and-PIN cards on ecommerce fraud prevention.
This infographic from Visual Website Optimizer explores four strategic areas addressed by the perfect checkout process.
Social media is a cost-efficient way to breathe life into your ecommerce business, and can help you reach new audiences on a shoestring budget. Experiment with the different social media channels and tactics to find the ideal fit for your audience —and watch the shares (and ecommerce sales) roll in.
Last week, Amy Carabini shared five tips for increasing conversions from your landing pages. Following this theme, this infographic from Get Response shares eight suggestions for boosting your landing page conversion rate. Let’s set the...
Investing the time to create clear and visible CTAs, improving field forms, and optimizing landing pages for specific channels like paid and organic search will ensure that you increase conversion rates and ROI across the board.
This infographic shows the power in integrating your email marketing campaigns with your social media ones.
The more you invest in your email marketing program, the more revenue you will generate. Make sure you are familiar with the critical capabilities of a high-performing email marketing platform and the most effective types of email marketing campaigns.