Newest post from the cleverbridge Blog:

Remove the Blindfold With Advanced Analytics


Maximizing customer satisfaction and increasing revenue depends on accurate and complete information. Event tracking provides you the data you need to provide your customers with the very best user experience and to provide your bottom line with more revenue.

event tracking

A Funny Thing Happened on the Way to the A/B Test

Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.

The Difficulty of Being a Merchant of Record

To effectively collect payments in a secure manner, you must, among many other things, open up merchant accounts, put payment gateways in place, manage contracts with global payment service providers, comply with PCI DSS, and abide by global taxation requirements. When you handle all these things on your own, you are acting as your own merchant of record (MoR).

The Affiliate Files — An Interview With SoftwareCoupons

We discussed strategies and tactics for succeeding in affiliate marketing, and we learned (among many other things): why creating multiple types of affiliate sites is crucial for revenue generation, the advantage of building out authority sites and the difficulty in maintaining them, and what are the best channels for traffic and conversions.

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