cleverbridge's multivariate testing (MVT Lab), or A/B/C testing, allows clients to analyze checkout variations to identify the most successful customer patterns in order to optimize workflows for maximum revenues.

One of the most perplexing questions software companies are faced with is: "Has our store been optimized to maximize the conversion rate of willing buyers?"

While e-commerce service providers can issue a list of best practices and customize checkout processes, it cannot be assumed that a checkout process used for Client A will also work for Client B. In fact, clients rarely have the same customers, sales cycles, products, pricing or geographical target markets. As a result, it is virtually impossible to guarantee that a checkout process has been optimized without applying some form of analysis.

The only way to know for sure that a website is operating at full capacity is to test, make adjustments, and then test again. And considering that even a slight increase in sales conversions can result in significant revenue gains, cleverbridge's MVT Lab is an important component to any client's e-commerce initiatives.

cleverbridge is the first e-commerce service provider to offer a proprietary and fully integrated multivariate testing solution as part of its core offering. Using the MVT Lab, in real-time, clients can test any number of checkout variables in order to improve close ratios.

For example, data gathered from multivariate testing may suggest that in one market customers prefer a two step checkout process whereas in another market they prefer a three step checkout process. Or, a client may learn that customers based in the U.S. respond positively to up-sell offers whereas in Germany customers respond more to cross-sell offers. In either case, using data gathered from multivariate testing, cleverbridge can create unique checkout experiences so that clients can capitalize on user preferences to best maximize conversions and sales.

Use the MVT Lab to compare and contrast:

• Close Ratios
• Marketing Campaigns
• Product Pricing
• Field Locations
• Workflows

Real-time and actionable results are then available by:

• Checkout Processes Tested
• Region
• Language
• Product
• Price Sensitivity

With cleverbridge's multivariate testing solution, clients can confidently answer: "Yes, my checkout process has been optimized!"

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